BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ESX - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ESX X-ORIGINAL-URL:https://esxweb.com X-WR-CALDESC:Events for ESX REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Dubai BEGIN:STANDARD TZOFFSETFROM:+0400 TZOFFSETTO:+0400 TZNAME:+04 DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260602T110000 DTEND;TZID=Asia/Dubai:20260602T121500 DTSTAMP:20260609T231903 CREATED:20260108T202110Z LAST-MODIFIED:20260531T222547Z UID:10000137-1780398000-1780402500@esxweb.com SUMMARY:Raising Rates…JUST DO IT! DESCRIPTION:MANAGEMENTRaising Rates…JUST DO IT! Too many companies avoid raising rates out of fear—but the longer you wait\, the more your margins erode. Rate increases aren’t just about survival; they’re about reinforcing the value of your services\, whether in labor or RMR.This session walks you through the practical steps of implementing rate adjustments: when and how to raise them\, how to communicate changes to customers\, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call\, you’ll see how regular increases can strengthen your business without losing credibility. Walk away with the confidence and tools to raise rates the right way—and make it part of your company culture.  \nThe ESA team is excited to see you at this event. Raising Rates…JUST DO IT!  \nIn this session\, you’ll learn to: Execute a rate increase process that protect margins and reinforce your value. Communicate pricing changes effectively to customers and manage pushback. Use simple math and real-world examples to show the impact of regular adjustments. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n ESX-Speakers-Rob Bado\n \n \n Rob BadoVice President of Sales and Marketing at Post Alarm Systems \n \n \n \n \n \n \n \n \n Will FleenorPresident at Fleenor Security \n \n \n \n \n \n \n \n \n Scott DezellDirector of Finance at Washington AlarmModerator \n \n \n \n \n \n \n \n \n Spencer RogersSenior Vice President of Barnes Associates \nESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/raising-ratesjust-do-it/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260602T110000 DTEND;TZID=Asia/Dubai:20260602T121500 DTSTAMP:20260609T231903 CREATED:20260115T190217Z LAST-MODIFIED:20260409T193600Z UID:10000146-1780398000-1780402500@esxweb.com SUMMARY:An AI Implementation Playbook for Security Leaders DESCRIPTION:EXECUTIVE LEADERSHIPAn AI Implementation Playbook for Security Leaders This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including HR\, finance\, operations\, sales\, and marketing — with a focus on streamlining processes\, enhancing talent retention\, and driving competitive advantage.  \nThe ESA team is excited to see you at this event. \nIn this session\, executives will walk away with: A framework for pinpointing and prioritizing high-value AI projects. A firm understanding for the tactical business use cases for AI. Tools and Resources: A checklist for evaluating AI tools to ensure measurable ROI. A strategic roadmap for launching their first successful pilot project. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOPPresentersJeff SchattenDo You Want to Be a Presenter?Apply Today \nESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption\, fostering innovation\, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship\, mergers and acquisitions\, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape. \nSponsor this Event!Become a Sponsor for ESX Today! \n \n \n \n \n \n \n \n \n The Executive Experience is Sponsored By: URL:https://esxweb.com/event/an-ai-implementation-playbook-for-security-leaders/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Workshop.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T111500 DTEND;TZID=UTC:20260602T121500 DTSTAMP:20260609T231903 CREATED:20260429T000956Z LAST-MODIFIED:20260513T132907Z UID:10000159-1780398900-1780402500@esxweb.com SUMMARY:Tech Talk by Winland Electronics DESCRIPTION:Grow Business and RMR with Environmental Monitoring Businesses face regulatory and compliance requirements that include monitoring of inventory\, facilities\, and overall environmental conditions for employee safety. Learn how to grow business and RMR with existing and potential new customers using Winland’s line of product and services.  \nThis Tech Talk is Sponsored By: URL:https://esxweb.com/event/2026-esx-tech-talk-sponsored-by-windland-electronics/ LOCATION:Meeting Room 3 CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/ESX-Tech-Talk_1920x640_Winland.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T111500 DTEND;TZID=UTC:20260602T121500 DTSTAMP:20260609T231903 CREATED:20260501T200033Z LAST-MODIFIED:20260513T132931Z UID:10000161-1780398900-1780402500@esxweb.com SUMMARY:Tech Talk by Axis Communications DESCRIPTION:Smarter Solutions\, Stronger RMR: Winning with Modern Security Discover how innovative security professionals are driving growth with smarter technology and service-based strategies. This session explores how modern security solutions—ranging from automation and cloud platforms to integrated systems—are helping teams boost recurring monthly revenue (RMR) and build lasting customer relationships. Learn how to stay competitive in a rapidly evolving industry while unlocking new opportunities for long-term success.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Tech Talk is Sponsored By: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/tech-talk-sponsored-by-axis-yoursix/ LOCATION:Meeting Room 4 CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/05/ESX_Tech_Talk_1920x640_Axis_1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T123000 DTEND;TZID=UTC:20260602T134500 DTSTAMP:20260609T231903 CREATED:20251205T071710Z LAST-MODIFIED:20260520T193730Z UID:10000111-1780403400-1780407900@esxweb.com SUMMARY:Keynote Luncheon: How the Best Leaders Stay Competitive\, Profitable and Future-Ready DESCRIPTION:Keynote LuncheonThe Curiosity AdvantageHow the Best Leaders Stay Competitive\, Profitable\, & Future-ReadyThe electronic security industry isn’t slowing down—and neither are your customers\, competitors\, or operating costs.  \nToday\, you are expected to grow recurring revenue\, adopt new technology\, retain talent\, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed\, but you do need a better way to see what others are missing.  \nIn this high-energy\, business-focused keynote\, bestselling author Diana Kander shows how curiosity becomes a competitive advantage for security integrators who want to grow smarter—not riskier. Based on The Curiosity Muscle\, this session delivers practical tools leaders can use immediately to uncover blind spots\, challenge outdated assumptions\, and identify new opportunities hiding inside their existing business.  \nThis is not theory or “blue-sky” innovation. It’s about asking better questions—of your customers\, your team\, and your operations—to drive differentiation\, efficiency\, and sustainable growth.  \nAttendees will leave ESX thinking differently about their business\, spotting opportunities faster\, and leading teams that adapt before they’re forced to. \nAbout This Speaker\nHow To Turn Yourself and Your Organization into an Innovation Machine.Diana Kander is an innovation nerd – she spent the first decade of her career as an entrepreneur\, launching 10 companies in 10 years\, while selling millions of dollars of products and services.  \nShe spent the next decade coaching innovators inside large organizations; at one point she served as the innovation coach for the executive team of a $100 million dollar project.  \n  \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:Turn curiosity into a business discipline that keeps your company competitiveAvoid the “expert trap” that causes companies to miss opportunities Ask better customer-focused questions that lead to stronger positioningBuild a culture of practical innovation that delivers resultsTrue creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe 2026 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nAbout this Speaker\nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nESX Opening Keynote Luncheon\nThe 2026 ESX Keynote Luncheon is held on the ESX Main Stage. Come here for inspiration\, motivation\, and networking with like-minded electronic security and life safety peers. Just steps away from the expo floor\, this interactive session will reveal tactics for motivating a more productive team. Access to this luncheon is included with Executive\, Deluxe\, and Expo Plus passes. Register five or more people and receive 10% off\, or register 10 or more people and receive 20% off. Secure your spot today and take advantage of these savings. \nThis Event’s Media Sponsor Is:Sponsor This Main Stage Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/keynote-speaker/ LOCATION:Grand Ballroom CATEGORIES:Main Stage ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/KeynoteSpeaker_CalendarBanner_Speaker.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T140000 DTEND;TZID=UTC:20260602T144500 DTSTAMP:20260609T231903 CREATED:20251203T180916Z LAST-MODIFIED:20260408T043638Z UID:10000096-1780408800-1780411500@esxweb.com SUMMARY:ESA Government Relations Committee Meeting DESCRIPTION:ESA Government Relations Committee MeetingThe ESA Government Relations Committee Meeting at ESX 2026 is where alarm industry stakeholders discuss the latest legislative and regulatory issues impacting the industry. This meeting provides a venue to review ESA’s current government affairs efforts\, strategize on key advocacy initiatives\, and explore how members can get involved in shaping policies that protect and advance the industry.  \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:Harness your own capacity for creativity and innovation.Practical tips for how to get more (and better!) ideas out of yourself and your team)The 5 things that every idea needsAvoid common idea-killers in your organization.True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe 2025 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nThis event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/alarm-industry-esa-government-relations-committee-meeting/ LOCATION:Boardroom CATEGORIES:ESA Meetings ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/ESA-Gov-Relations.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T140000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260609T231903 CREATED:20251205T162915Z LAST-MODIFIED:20260304T221226Z UID:10000114-1780408800-1780423200@esxweb.com SUMMARY:ESX Expo Day 1 DESCRIPTION:Expo Open!Be there as the ESX 2026 Expo Floor officially opens\, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut\, unveiling the industry’s latest technologies\, services\, and solutions. Explore state-of-the-art exhibits\, engage directly with leading suppliers\, and discover game-changing tools to take your business to the next level. This is more than just an expo—it’s a launchpad for ideas\, networking\, and growth. Don’t miss this exciting moment that sets the tone for a dynamic week ahead! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Event is sponsored by:\n \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/esx-expo-day-1-2/ LOCATION:Hall AB CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Expo-Day-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T141500 DTEND;TZID=UTC:20260602T143000 DTSTAMP:20260609T231904 CREATED:20251205T194931Z LAST-MODIFIED:20260304T231932Z UID:10000117-1780409700-1780410600@esxweb.com SUMMARY:TechVision Award Presentation DESCRIPTION:TechVision Award PresentationThe TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday\, June 2. \nThe Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here. \nThe ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more\, share more and interact more. Stop settling for quick\, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. \nSee you there! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/techvision-award-presentation/ LOCATION:ESA Central Booth CATEGORIES:Innovation Awards ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Techvision-Presentation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260602T143000 DTEND;TZID=America/New_York:20260602T150000 DTSTAMP:20260609T231904 CREATED:20260409T180012Z LAST-MODIFIED:20260515T000354Z UID:10000155-1780410600-1780412400@esxweb.com SUMMARY:Coffee Break DESCRIPTION:Coffee BreakRecharge and reconnect during our Coffee Break at ESA Central on the show floor. Grab a fresh cup\, meet fellow attendees\, and spark new conversations in a relaxed\, energizing atmosphere before heading back to the action. \nExpo Open URL:https://esxweb.com/event/coffee-break/ LOCATION:ESA Central Stage CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/Coffee-Break.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T150000 DTEND;TZID=UTC:20260602T153000 DTSTAMP:20260609T231904 CREATED:20260518T205015Z LAST-MODIFIED:20260519T195947Z UID:10000166-1780412400-1780414200@esxweb.com SUMMARY:The ESA Advantage: Benefits That Drive Integrator Growth DESCRIPTION:The ESA Advantage: Benefits That Drive Integrator Growth ESA Membership provides access to a powerful network of resources\, education\, advocacy\, business savings\, industry connections\, and growth opportunities designed specifically for electronic security and life safety professionals. From workforce development and training through ESA’s National Training School\, to business protection through Security America\, to valuable networking and leadership opportunities through ESX and ESA communities\, membership is built to help integrators and dealers strengthen every part of their business.  \nWith so many valuable programs and resources available\, it can be difficult to know where to start or which benefits best fit your company’s goals. While at ESX\, stop by and connect with ESA’s Membership Benefits expert\, Mary Quasarano\, to learn how to maximize your membership and uncover opportunities that can support your company’s growth\, efficiency\, and long-term success.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Tech Talk is Sponsored By: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/the-esa-advantage-benefits-that-drive-integrator-growth/ LOCATION:ESA Central Stage CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/05/mary-esainaction_1920x640-Recovered.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T150000 DTEND;TZID=UTC:20260602T160000 DTSTAMP:20260609T231904 CREATED:20251126T205645Z LAST-MODIFIED:20260408T043736Z UID:10000104-1780412400-1780416000@esxweb.com SUMMARY:Executive Management Professionals (EMP) Meeting DESCRIPTION:Executive Management Professionals (EMP) MeetingESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation\, financing\, business model development\, mergers and acquisitions\, human capital development\, executive leadership and change management.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nJaxon Texas Kitchen & Pistil Cocktail Lounge \n\n340 W Las Colinas Blvd. #220\, Irving\, TX 75039 \n\n\nSTOP 3:\n9:00PM – TBA\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\nAre you a security industry executive committed to your professional and personal development? ESA Members who are energized to share strategies\, business models\, challenges and solutions with industry peers are welcome to apply for this idea exchange and networking group.  \nDon’t miss this invaluable opportunity to exchange ideas and best practices with peers who share your commitment to advancing the industry.  \nThis Event is sponsored by: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/executive-management-professionals-emp-meeting/ LOCATION:Green Room A CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/EMP-Meeting-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T160000 DTEND;TZID=UTC:20260602T170000 DTSTAMP:20260609T231904 CREATED:20260425T012021Z LAST-MODIFIED:20260529T211919Z UID:10000157-1780416000-1780419600@esxweb.com SUMMARY:Alarmed or Empowered? Hot Takes on AI for Integrators/Dealers DESCRIPTION:Alarmed or Empowered? Hot Takes on AI for IntegratorsHear bold opinions and real‑world debate on AI. Three industry leaders confront hype\, trust\, accountability\, and the operational reality of AI. We’ll challenge assumptions about what AI can\, can’t\, and should do when operational efficiency\, safety and lives are on the line. This no-filter conversation highlights the experiences\, opinions\, and foresight of your peers. \nFeaturing: \nMatthew Carlson\, Controller at Doyle Security Systems\, Vice Chair of ARC\, ESA’s AI Readiness Council \nDaniel Reichman\, Ph.D.\, CEO & Chief Scientist at Ai-RGUS\, ESA’s AI Readiness Council \nTaylor Criddle\, Vice President of Advocacy and Public Affairs at the Electronic Security Association. \nThe Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here. \nThe ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more\, share more and interact more. Stop settling for quick\, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. \nSee you there! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/alarmed-or-empowered-hot-takes-on-ai-for-integrators-dealers/ LOCATION:ESA Central Booth CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/Ai-Expo-Session_1920x640_2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T170000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260609T231904 CREATED:20251126T214607Z LAST-MODIFIED:20260407T171417Z UID:10000105-1780419600-1780423200@esxweb.com SUMMARY:SIAC Awards Reception DESCRIPTION:In Honor of Those Advancing the IndustryCelebrate excellence in the security industry at the 2026 SIAC Awards Reception Presentation. This event honors individuals and organizations advancing alarm management and strengthening industry partnerships with public safety. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nJaxon Texas Kitchen & Pistil Cocktail Lounge \n\n340 W Las Colinas Blvd. #220\, Irving\, TX 75039 \n\n\nSTOP 3:\n9:00PM – TBA\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\n Enjoy delicious hors d’oeuvres and beverages while networking with industry peers at the 2026 SIAC Awards Reception. Join us to recognize this year’s award recipients and connect with leaders shaping the future of security and alarm management. Don’t miss this inspiring and celebratory ESX gathering!  \nThis Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/2026-siac-awards-reception/ LOCATION:Grand Ballroom CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/SIAC-AWARD.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T170000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260609T231904 CREATED:20251127T011615Z LAST-MODIFIED:20260520T160247Z UID:10000106-1780419600-1780423200@esxweb.com SUMMARY:Expo Block Party: Texas State Fair DESCRIPTION:Texas State Fair ExperienceStep right up for the ESX 2026 Expo Block Party — a Texas State Fair–themed celebration right on the expo floor. Join us on Tuesday as we bring big flavors\, bright lights\, and fairground fun to wrap up the day with energy and excitement. Mingle with fellow attendees\, enjoy themed bites and activities\, and explore each corner of the party as you experience a taste of Texas. \nEXPO STOPSCORNER 1:\nFried Everything\n\nIndulge in the over-the-top favorites that make the Texas State Fair famous. From crispy classics to creative fried surprises\, this corner delivers all the indulgence you’d expect. \n\n\nCORNER 2:\nBucking Bronco\n\nEmbrace your adventurous side with rodeo-style entertainment and interactive activities that bring a little wild Texas spirit to the show floor. \n\n\nCORNER 3:\nMidway Classics\n\nTake a stroll through nostalgic\, carnival-inspired treats and timeless fair snacks. It’s the perfect stop for those who love the fun\, familiar flavors of the midway.  \n\n\nCORNER 4:\nBig Tex\n\nCelebrate bold flavors and Texas-sized pride with hearty tastes and vibrant experiences inspired by the fair’s most iconic symbol. \n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n With great food\, lively entertainment\, and plenty of opportunities to connect\, the Expo Block Party brings the magic of the Texas State Fair straight to ESX — creating an evening you won’t want to miss!\nThis Track is sponsored by:Sponsor an Expo Corner!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/expo-block-party-texas-state-fair/ LOCATION:Hall AB CATEGORIES:Expo Activities,Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Block-Party.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T190000 DTEND;TZID=UTC:20260602T220000 DTSTAMP:20260609T231904 CREATED:20251127T033827Z LAST-MODIFIED:20260304T232304Z UID:10000107-1780426800-1780437600@esxweb.com SUMMARY:Pub Crawl DESCRIPTION:Casual Fun with Industry Friends.Savor the local Texas nightlife with industry friends this coming June! The ESX Pub Crawl is an exciting opportunity to share experiences\, catch up with friends\, and make new ones in a casual atmosphere. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nBar Louie\n\n360 W Las Colinas Blvd Ste 100\, Irving\, Tx 75039 \n\n\nSTOP 3:\n9:00PM – ???\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\nThe ESX Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here. \nThe ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more\, share more and interact more. Stop settling for quick\, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. \nSee you there! \nThis Track is sponsored by:Sponsor Stop 1!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/pub-crawl/ CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Networking-and-Social-events-copy-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260106T231137Z LAST-MODIFIED:20260501T180205Z UID:10000126-1780477200-1780481700@esxweb.com SUMMARY:Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads DESCRIPTION:SALES & MARKETINGReferral Engine: Training Your Sales and Marketing Teams to Drive Warmer LeadsReferrals are the highest-converting\, lowest-cost leads you’ll ever get—yet too many companies leave them to chance. In this session\, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company\, design customer experiences worth talking about\, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help your team build lasting referral habits—and deliver measurable sales results.  \nThe ESA team is excited to see you at this session in 2026. \nIn this session\, you’ll learn: Techniques that make asking for referrals natural and comfortable. How to identify top referral sources and optimal timing. Strategies to create experiences that generate organic word-of-mouth. A systematic process for consistent\, predictable referral flow. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Michael AlfanoPresident & CEO at Greensite \n \n \n \n \n \n \n \n \n Chuck RobinsonRegional Vice President at Integrated Protection ServicesModerator \n \n \n \n \n \n ESX-Speakers-Audrey-Pierson\n \n \n Audrey PiersonSenior Account Executive at WeSuite \nESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/referral-engine-training-your-sales-and-marketing-teams-to-drive-warmer-leads/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260107T235432Z LAST-MODIFIED:20260414T183730Z UID:10000132-1780477200-1780481700@esxweb.com SUMMARY:Code Red: Navigating the Latest Fire System Regulations DESCRIPTION:FIELD OPERATIONS Code Red: Navigating the Latest Fire System Regulations You’ve mastered standard installations and built a solid client base. Now new fire codes are reshaping how we install and service systems – creating both challenges and opportunities for prepared integrators. This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We’ll cover new standards\, complex code interpretations\, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into competitive advantage\, commanding premium rates for expertise others lack. Walk away with strategies for building a profitable compliance-focused service division.  \nThe ESA team is excited to see you at this event. Code Red: Navigating the Latest Fire System Regulations \nIn this session\, you’ll learn to: Navigate recent NFPA changes and new compliance requirements. Convert regulatory demands into recurring revenue opportunities. Command premium rates by positioning yourself as the compliance expert. Build a profitable service division focused on life safety standards. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n ESX-Speakers-Mark Popkowski\n \n \n Mark PopkowskiPresident & CEO of Modern System Concepts \n \n \n \n \n \n \n \n \n Gregory R BreyerVice President of Design and Compliance at Zeus Fire & Security \n \n \n \n \n \n \n \n \n Rick ReynoldsExecutive VP of ORR ProtectionModerator \n \n \n \n \n \n \n \n \n Peter GoldringPresident of Goldring Protection \nESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by: URL:https://esxweb.com/event/code-red-navigating-the-latest-fire-system-regulations/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Field-Operation_2Badges.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260108T203400Z LAST-MODIFIED:20260531T222255Z UID:10000138-1780477200-1780481700@esxweb.com SUMMARY:Keep Your People\, Keep Your Customers DESCRIPTION:MANAGEMENTKeep Your People\, Keep Your CustomersCustomer retention fuels revenue—but without retaining top talent\, customer service and growth suffer. In today’s competitive labor market\, employees have choices\, and companies that don’t prioritize retention risk losing their best people to competitors. This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged\, motivated\, and loyal. Learn practical strategies for recognition\, career development\, compensation\, and communication that strengthen your team while protecting customer relationships. \nThe ESA team is excited to see you at this event. Keep Your People\, Keep Your Customers \nIn this session\, you’ll learn to: Connect employee retention to customer satisfaction and business growth. Build a culture that keeps top performers engaged\, motivated\, and loyal. Apply proven strategies for recognition\, development\, and communication to strengthen your team. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Joshua DavisVice President of Security Central\, Inc. \n \n \n \n \n \n \n \n \n John SmithOperations Manager at Fleenor Security \n \n \n \n \n \n \n \n \n Marvin SmithPresident of Orlando Emergency SignalModerator \n \n \n \n \n \n \n \n \n Kirk MacDowellPresident of MacGuard Security Advisors Inc. \nESX EDUCATION TRACKManagementLearn to implement and manage key performance indicators that help to streamline processes and improve top and bottom line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/keep-your-people-keep-your-customers/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260108T214529Z LAST-MODIFIED:20260409T194829Z UID:10000143-1780477200-1780481700@esxweb.com SUMMARY:Maximizing Monitoring: From Cost Center to Profit Partner DESCRIPTION:MONITORINGMaximizing Monitoring: From Cost Center to Profit Partner Monitoring centers aren’t just about alarm processing —they can serve as strategic partners in boosting recurring monthly revenue (RMR) and strengthening customer relationships. With the right approach\, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session\, industry experts will share strategies to uncover new revenue streams and deliver next level customer care. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn to: Shift monitoring operations from back-end alarm processing to proactive customer engagement. Identify and implement new revenue streams beyond traditional monitoring services. Build stronger client relationships through next-level service delivery and strategic partnerships. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Matthew BrandonVice President of Sales at Becklar\, LLC \n \n \n \n \n \n \n \n \n Aaron SalmaDirector of Partner Services at Affiliated Monitoring \n \n \n \n \n \n \n \n \n Wes UsieCEO of CheKTModerator \n \n \n \n \n \n \n \n \n Melanie HensonCEO of Stewart Electronics\, INC \nESX EDUCATION TRACKMonitoringMonitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is designed for integrators who want to maximize profitability\, drive innovation\, and deliver greater customer value from their monitoring services\, whether in-house or through a third-party provider. \nThis Track is sponsored by: URL:https://esxweb.com/event/maximizing-monitoring-from-cost-center-to-profit-partner/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Monitoring_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260115T191011Z LAST-MODIFIED:20260421T222523Z UID:10000147-1780477200-1780481700@esxweb.com SUMMARY:Take Control: Transform Your Security Business with 5 Essential Metrics DESCRIPTION:EXECUTIVE LEADERSHIPTake Control: Transform Your Security Business with 5 Essential MetricsStop flying blind with your business finances! Most security companies are sitting on valuable data but don’t know which numbers drive growth and profitability. Without ongoing monitoring and management of accountability\, even the best companies miss early warning signs and improvement opportunities. \nIn this hands-on workshop\, you’ll discover the 5 critical metrics that separate thriving security businesses from those struggling to scale. Perfect for security company owners and managers ready to move beyond “gut feel” decision-making\, you’ll leave with ready-to-use tracking templates and a clear implementation plan that ensures continuous improvement through regular monitoring and team accountability. \nThe ESA team is excited to see you at this event. \nIn this session\, you will learn to: Navigate the 5 non-negotiable metrics that predict success or failure in the security industry. How to interpret and act on performance trends to make data-driven decisions that improve profitability and team efficiency. A framework for engaging managers and technicians in metric accountability to foster a results-oriented culture. Tools and Resources: 30-Day Action Plans for reporting\, and accountability. REGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOPAn ESX Executive Pass is required to gain access to this and all best-practice sharing sessions. \nPresenters \n \n \n \n \n \n \n \n \n Amy BeckerPresident of Astute Financial Consulting \n \n \n \n \n \n \n \n \n Kelly BondPartner at Bridgepoint Advisors\, LLC \n \n \n \n \n \n \n \n \n Johnathan GeorgeCEO of Vangeo Technology Group (iWired/HomeRun Electronics) \nESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption\, fostering innovation\, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship\, mergers and acquisitions\, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape. \nBecome a Sponsor for ESX Today! \n \n \n \n \n \n \n \n \n The Executive Experience is Sponsored By: URL:https://esxweb.com/event/take-control-transform-your-security-business-with-5-essential-metrics/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Workshop.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T091500 DTEND;TZID=UTC:20260603T101500 DTSTAMP:20260609T231904 CREATED:20260429T000539Z LAST-MODIFIED:20260510T181357Z UID:10000160-1780478100-1780481700@esxweb.com SUMMARY:Tech Talk by Hybrid Moon DESCRIPTION:Stronger Together: How Partners Turn Installations into Influence If you’re still relying on stock content\, you’re already behind. This session reveals how leading integrators\, manufacturers\, and service providers are turning real installations into powerful marketing and sales assets. Learn how to capture authentic proof\, navigate legal barriers\, and outpace competitors by telling real customer stories that build trust and drive growth.  \nThis Tech Talk is Sponsored by: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/tech-talk-sponsored-by-hybrid-moon/ LOCATION:Meeting Room 4 CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/ESX-Tech-Talk_1920x640_Hybrid-Moon.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T091500 DTEND;TZID=UTC:20260603T221500 DTSTAMP:20260609T231904 CREATED:20260520T175819Z LAST-MODIFIED:20260520T182022Z UID:10000167-1780478100-1780524900@esxweb.com SUMMARY:Tech Talk by eufy ExpertSecure DESCRIPTION:Tech Talk by eufy ExpertSecure\, Your Trusted Partner in Local SecurityExplore eufy’s end-to-end security solutions\, from AI-enhanced home protection to scalable commercial systems. Learn how eufy empowers partners to win with higher margins\, streamlined installation\, and comprehensive training and support. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Tech Talk is Sponsored By: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/tech-talk-by-eufy-expertsecure-your-trusted-partner-in-local-security/ LOCATION:Meeting Room 3 CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/05/ESX-Tech-Talk_eufy21.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T103000 DTEND;TZID=UTC:20260603T120000 DTSTAMP:20260609T231904 CREATED:20251127T035924Z LAST-MODIFIED:20260515T202643Z UID:10000109-1780482600-1780488000@esxweb.com SUMMARY:General Session: Lift as You Lead DESCRIPTION:General SessionLift as You LeadIn the ESX General Session\, Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading fullback for the Dallas Cowboy’s Johnston was the main blocker for Emmitt Smith – an all-time NFL rushing leader and Cowboy’s Star playmaker. It was Johnston’s quiet selflessness and dedication to the team that made way for touchdowns.Lift as You Lead\nDrawing on his journey from three-time Super Bowl champion to front-office executive\, Daryl “Moose” Johnston will deliver a high-energy keynote on the leader’s most important job: building belief.  \nJohnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading fullback for the Dallas Cowboy’s Johnston was the main blocker for Emmitt Smith – an all-time NFL rushing leader and Cowboy’s Star playmaker. It was Johnston’s quiet selflessness and dedication to the team that made way for touchdowns.  \nWith locker-room stories\, Johnston will demonstrate how to quietly build trust and confidence to make “good teammates” into difference-makers. Attendees leave with a practical playbook for lifting others up—so wins become repeatable and confidence becomes contagious.  \nMeet Daryl Johnston\, “The Moose\,” at the ESA Central Booth after the General Session for an exclusive autograph and photo opportunity\, joined by members of the Dallas Cowboys Cheerleaders! \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:With locker-room stories\, Johnston will demonstrate how to quietly build trustLearn how confidence can make “good teammates” into difference-makersGenerate a playbook for lifting others up—so wins become repeatable & confidence becomes contagiousTrue creative work happens in the space between today’s resources and tomorrow’s potential. The ESX General Session equips leaders with the tools\, perspectives\, and strategies they need to inspire teams and fuel innovation.\nThe 2025 Weinstock Person of the Year Winner Will Be PresentedThe Morris F. Weinstock Person of the Year Award is the Electronic Security Association’s (ESA) highest honor\, established in 1970 to recognize extraordinary leadership\, dedication\, and volunteer service to the industry and the association.  \nThe award is graciously sponsored by Resideo\, ESA’s exclusive Diamond Executive Strategic Partner. \nAbout Daryl “Moose”  Johnston\nNFL LegacyThree-time Super Bowl champion and two-time Pro Bowl fullback for the Dallas Cowboys\, playing 149 consecutive games. \nBroadcast CareerEntering his 23rd FOX NFL season as a seasoned analyst\, having worked alongside Kevin Kugler\, Kenny Albert\, and Joe Davis. \nNFL Career HighlightsRecorded 294 receptions for 2\,227 yards and 14 touchdowns\, with 232 rushing attempts for 753 yards; achieved a career-high 50 receptions in the 1993 season. \nFront Office & Media ExperienceFormer General Manager of the San Antonio Commanders (AAF) and longtime contributor to NFL broadcasts\, including BCS bowl games and NFL Network segments. \nAcademic & Athletic FoundationAll-American at Syracuse University\, second-round draft pick for the Cowboys\, and graduate with a degree in economics. \nPhilanthropyDedicated supporter of Special Olympics\, Children’s Cancer Fund\, Cystic Fibrosis Foundation\, and nominee for the prestigious Whizzer White Humanitarian Award. \nMEET & GREETMeet Daryl Johnston & The Dallas Cowboys Cheerleaders12:00PM | ESA Central BoothTake advantage of this exclusive opportunity to meet Super Bowl champion Daryl “Moose” Johnston and the legendary Dallas Cowboys Cheerleaders. Say hello\, shakes hands\, snap a selfie. You won’t want to miss this! \nESX General Session\nThe ESX General Session is held on the ESX Main Stage. Join ESA and other industry pros here for inspiration\, motivation\, and networking with like-minded electronic security and life safety peers. Access to this session is included with Executive\, Deluxe\, and Expo Plus passes. To encourage team participation\, ESX is offering exclusive group discounts—register five or more people and receive 10% off\, or register 10 or more people and receive 20% off. Don’t miss this opportunity to connect\, learn\, and grow. Register today. \nThis event is sponsored by: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/general-session/ LOCATION:Grand Ballroom CATEGORIES:Main Stage ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/GeneralSession_CalendarBanner_MooseSpeaker.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T120000 DTEND;TZID=UTC:20260603T123000 DTSTAMP:20260609T231904 CREATED:20260520T191602Z LAST-MODIFIED:20260523T000426Z UID:10000169-1780488000-1780489800@esxweb.com SUMMARY:Building the Future of Technician Training – Preview ESA’s NEW Certified Alarm Technician (CAT) Level 1 DESCRIPTION:Building the Future of Technician Training – Preview ESA’s NEW Certified Alarm Technician (CAT) Level 1Take an inside look at the complete modernization of ESA’s Certified Alarm Technician (CAT) Level 1 program\, one of the electronic security and life safety industry’s most recognized certifications. This presentation explores the strategy\, instructional redesign\, technology enhancements\, and workforce development goals behind the overhaul\, including how the new CAT 1 experience is being rebuilt for today’s technicians\, employers\, and learning expectations. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Tech Talk is Sponsored By: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/building-the-future-of-technician-training-preview-esas-new-certified-alarm-technician-cat-level-1-2/ LOCATION:ESA Central Stage CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/05/ESA-Central-Presentation_1920x640_1-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260603T120000 DTEND;TZID=America/New_York:20260603T130000 DTSTAMP:20260609T231904 CREATED:20241219T225114Z LAST-MODIFIED:20260409T173823Z UID:10000063-1780488000-1780491600@esxweb.com SUMMARY:Expo Lunch DESCRIPTION:Expo LunchTake a break\, refuel\, and connect with fellow integrators\, industry leaders\, and exhibitors in a relaxed\, high-value networking environment. Build relationships\, exchange ideas\, and explore the latest solutions shaping the security industry—all over lunch. \nExpo Open URL:https://esxweb.com/event/expo-lunch/ LOCATION:Hall AB CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2024/12/Untitled-design-35-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T120000 DTEND;TZID=UTC:20260603T150000 DTSTAMP:20260609T231904 CREATED:20251126T134207Z LAST-MODIFIED:20260304T221440Z UID:10000095-1780488000-1780498800@esxweb.com SUMMARY:ESX Expo Day 2 DESCRIPTION:Expo Open!ESX Expo Day 2 brings even more excitement and opportunity as the floor continues to buzz with innovation and collaboration! Dive deeper into the latest technologies\, services\, and solutions that are shaping the future of electronic security and life safety. Engage with top-tier exhibitors and discover cutting-edge tools designed to elevate your business. Whether you’re seeking to expand your network or stay ahead of industry trends\, Day 2 of the expo offers an unparalleled chance to learn\, connect\, and grow. Keep the momentum going and make the most of this dynamic week! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Event is sponsored by:\n \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/electronic-security-expo/ LOCATION:Hall AB CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Day-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T123000 DTEND;TZID=UTC:20260603T130000 DTSTAMP:20260609T231904 CREATED:20260429T000123Z LAST-MODIFIED:20260511T153516Z UID:10000162-1780489800-1780491600@esxweb.com SUMMARY:Tech Talk by RapidSOS DESCRIPTION:From Alarm to Arrival: How AI is Closing the Response Gap in Public Safety Security systems generate alerts\, but response still depends on signal quality\, prioritization\, and context. This session explores how AI can help identify true emergencies\, reduce noise\, and accelerate the path from alarm to first responder arrival\, improving outcomes for monitoring providers\, public safety teams\, and security leaders in critical moments.  \nThis Tech Talk is Sponsored By: URL:https://esxweb.com/event/tech-talk-sponsored-by-rapidsos/ LOCATION:ESA Central Stage CATEGORIES:Tech Talk - Exhibitor Training ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/ESX-Tech-Talk_1920x640_Rapidsos.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T133000 DTEND;TZID=UTC:20260603T140000 DTSTAMP:20260609T231904 CREATED:20260430T203320Z LAST-MODIFIED:20260512T192631Z UID:10000158-1780493400-1780495200@esxweb.com SUMMARY:ESA in Action: Advocacy\, Policy & What's at Stake for Your Business DESCRIPTION:ESA in Action: Advocacy\, Policy & What’s at Stake for Your BusinessESA is fighting for your business every day — on Capitol Hill\, and wherever policy threatens to reshape the industry. In this session\, ESA’s government affairs team breaks down the issues that matter most right now: the regulations\, legislation\, and emerging policies that every integrator and dealer should be watching. Come learn what ESA is doing on your behalf — and why it matters to your bottom line. \nFeaturing: \nHolly Borgmann\, Vice President\, Government Relations at ADT \nRyan Lee\, Founder & Chief Executive at Trident \nThis session explores how AI is being used across the security and life safety industry\, the evolving state and federal policy landscape\, and what it means for companies navigating innovation\, risk\, and compliance. \nSession speakers include: \n\nHolly Borgmann\, Vice President\, Government Relations at ADT\n Ryan Lee\, Founder & Chief Executive at Trident\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/esa-in-action-advocacy-policy-whats-at-stake-for-your-business/ LOCATION:ESA Central Booth CATEGORIES:Expo Activities ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/04/ESAINACTION_1920x640.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T140000 DTEND;TZID=UTC:20260603T150000 DTSTAMP:20260609T231904 CREATED:20251127T034422Z LAST-MODIFIED:20260521T212259Z UID:10000108-1780495200-1780498800@esxweb.com SUMMARY:Expo Reception: Denim and Diamonds DESCRIPTION:Expo Denim & Diamonds Reception Shine bright and settle in for a little sparkle-meets-western fun at the Expo Denim & Diamonds Reception — the perfect pregame to the evening’s Weinstock Celebration. Join us on the expo floor as we mix casual charm with a touch of glam\, bringing together music\, style\, themed bites\, and plenty of room to mingle before the night kicks into full swing.  \nEXPO STOPSCORNER 1:\nBlue Jean Lounge\n\nA relaxed\, easygoing space inspired by your favorite pair of jeans. Enjoy standout TX-inspired snacks like shrimp & grits spoons and smoked salmon atop jalapeño cornbread croutons. \n\n\nCORNER 2:\nDiamond Saloon\n\nThe Diamond Saloon corner delivers bold Texas comfort food in a lively and upscale western photo opps. Saddle up for comfort bites\, like loaded potato bites and mini brisket tacos. \n\n\nCORNER 3:\nRhinestone Rodeo \n\nThe Rhinestone Rodeo serves up fresh Texas flavor\, featuring Texas Caviar. \n\n\nCORNER 4:\nHonky-Tonk Glam\n\nThe Honky Tonk Glam corner serves desert\, Texas-style. Enjoy creamy banana pudding and fresh strawberry shortcake. \n\n\n \n \n \n \n \n \n woman with cowboy hat at a party\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Costume party\, Wild West Saloon: Cowboy hats\, bandanas\, and saloon dresses\, friends playing poker\, line dancing\, and enjoying whiskey.\n \n \n With its mix of style\, sparkle\, and western flair\, the Expo Denim & Diamonds Reception sets the tone for an unforgettable evening — and gives attendees a fun\, relaxed way to connect before heading to the Weinstock Celebration.\nBeer & Wine Will Be Provided\nExpo Denim & Diamonds Reception \nThis Expo Event is Sponsored By: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sponsor an Expo Corner!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/expo-denim-diamonds-reception/ LOCATION:Expo Floor CATEGORIES:Expo Activities,Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Denim-Diamond.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T163000 DTSTAMP:20260609T231904 CREATED:20260106T232231Z LAST-MODIFIED:20260423T031215Z UID:10000127-1780499700-1780504200@esxweb.com SUMMARY:AI as Your Sales Sidekick: How and When to Use It for Maximum Impact DESCRIPTION:SALES & MARKETINGAI as Your Sales Sidekick: How and When to Use It for Maximum ImpactArtificial Intelligence (AI) isn’t here to replace salespeople—it’s here to help them excel. In this session\, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research\, personalization\, and forecasting—and when to step in with the human connection that builds trust and closes deals. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn: AI tools and techniques that save time on research\, lead qualification\, and follow-up. How to leverage AI for smarter forecasting and pipeline management. The critical moments where human touch outperforms automation—and how to balance both for maximum results. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n John ArmstrongVice President – Outside Sales at AMAROK \n \n \n \n \n \n \n \n \n Kathy SizemoreCEO – A-Bell Alarms \n \n \n \n \n \n \n \n \n Don MorrowFounder & CEO – HighlandTechModerator \n \n \n \n \n \n \n \n \n Chris PetersonFounder & President of Vector Firm \nESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/ai-as-your-sales-sidekick-how-and-when-to-use-it-for-maximum-impact/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png END:VEVENT END:VCALENDAR