BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ESX - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ESX X-ORIGINAL-URL:https://esxweb.com X-WR-CALDESC:Events for ESX REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Dubai BEGIN:STANDARD TZOFFSETFROM:+0400 TZOFFSETTO:+0400 TZNAME:+04 DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20260602T123000 DTEND;TZID=UTC:20260602T134500 DTSTAMP:20260404T000617 CREATED:20251205T071710Z LAST-MODIFIED:20260225T174042Z UID:10000111-1780403400-1780407900@esxweb.com SUMMARY:Opening Keynote Luncheon DESCRIPTION:Keynote LuncheonThe Curiosity AdvantageHow the Best Leaders Stay Competitive\, Profitable\, & Future-ReadyThe electronic security industry isn’t slowing down—and neither are your customers\, competitors\, or operating costs.  \nToday\, you are expected to grow recurring revenue\, adopt new technology\, retain talent\, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed\, but you do need a better way to see what others are missing.  \nIn this high-energy\, business-focused keynote\, bestselling author Diana Kander shows how curiosity becomes a competitive advantage for security integrators who want to grow smarter—not riskier. Based on The Curiosity Muscle\, this session delivers practical tools leaders can use immediately to uncover blind spots\, challenge outdated assumptions\, and identify new opportunities hiding inside their existing business.  \nThis is not theory or “blue-sky” innovation. It’s about asking better questions—of your customers\, your team\, and your operations—to drive differentiation\, efficiency\, and sustainable growth.  \nAttendees will leave ESX thinking differently about their business\, spotting opportunities faster\, and leading teams that adapt before they’re forced to. \nAbout This Speaker\nHow To Turn Yourself and Your Organization into an Innovation Machine.Diana Kander is an innovation nerd – she spent the first decade of her career as an entrepreneur\, launching 10 companies in 10 years\, while selling millions of dollars of products and services.  \nShe spent the next decade coaching innovators inside large organizations; at one point she served as the innovation coach for the executive team of a $100 million dollar project.  \n  \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:Turn curiosity into a business discipline that keeps your company competitiveAvoid the “expert trap” that causes companies to miss opportunities Ask better customer-focused questions that lead to stronger positioningBuild a culture of practical innovation that delivers resultsTrue creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe 2026 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nAbout this Speaker\nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nTalking Point 1Played 21 seasons in Major League Baseball (1988–2009)\, spending all but his final year with the Atlanta Braves. \nESX Opening Keynote Luncheon\nThe 2026 ESX Keynote Luncheon is held on the ESX Main Stage. Come here for inspiration\, motivation\, and networking with like-minded electronic security and life safety peers. Just steps away from the expo floor\, this interactive session will reveal tactics for motivating a more productive team. Access to this luncheon is included with Executive\, Deluxe\, and Expo Plus passes. Register five or more people and receive 10% off\, or register 10 or more people and receive 20% off. Secure your spot today and take advantage of these savings. \nThis event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/keynote-speaker/ LOCATION:Grand Ballroom CATEGORIES:Main Stage ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/KeynoteSpeaker_CalendarBanner_Speaker.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T140000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260404T000617 CREATED:20251205T162915Z LAST-MODIFIED:20260304T221226Z UID:10000114-1780408800-1780423200@esxweb.com SUMMARY:ESX Expo Day 1 DESCRIPTION:Expo Open!Be there as the ESX 2026 Expo Floor officially opens\, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut\, unveiling the industry’s latest technologies\, services\, and solutions. Explore state-of-the-art exhibits\, engage directly with leading suppliers\, and discover game-changing tools to take your business to the next level. This is more than just an expo—it’s a launchpad for ideas\, networking\, and growth. Don’t miss this exciting moment that sets the tone for a dynamic week ahead! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Event is sponsored by:\n \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/esx-expo-day-1-2/ LOCATION:Hall AB CATEGORIES:Expo ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Expo-Day-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T141500 DTEND;TZID=UTC:20260602T143000 DTSTAMP:20260404T000617 CREATED:20251205T194931Z LAST-MODIFIED:20260304T231932Z UID:10000117-1780409700-1780410600@esxweb.com SUMMARY:TechVision Award Presentation DESCRIPTION:TechVision Award PresentationThe TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday\, June 2. \nThe Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here. \nThe ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more\, share more and interact more. Stop settling for quick\, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. \nSee you there! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/techvision-award-presentation/ LOCATION:ESA Central Booth CATEGORIES:Innovation Awards ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Techvision-Presentation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T150000 DTEND;TZID=UTC:20260602T160000 DTSTAMP:20260404T000617 CREATED:20251126T205645Z LAST-MODIFIED:20260304T232420Z UID:10000104-1780412400-1780416000@esxweb.com SUMMARY:Executive Management Professionals (EMP) Meeting DESCRIPTION:Executive Management Professionals (EMP) MeetingESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation\, financing\, business model development\, mergers and acquisitions\, human capital development\, executive leadership and change management.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nJaxon Texas Kitchen & Pistil Cocktail Lounge \n\n340 W Las Colinas Blvd. #220\, Irving\, TX 75039 \n\n\nSTOP 3:\n9:00PM – TBA\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\nAre you a security industry executive committed to your professional and personal development? ESA Members who are energized to share strategies\, business models\, challenges and solutions with industry peers are welcome to apply for this idea exchange and networking group.  \nDon’t miss this invaluable opportunity to exchange ideas and best practices with peers who share your commitment to advancing the industry.  \nThis Event is sponsored by: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/executive-management-professionals-emp-meeting-2/ LOCATION:Green Room A CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/EMP-Meeting-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T170000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260404T000617 CREATED:20251126T214607Z LAST-MODIFIED:20260304T232340Z UID:10000105-1780419600-1780423200@esxweb.com SUMMARY:SIAC Awards Reception DESCRIPTION:In Honor of Those Advancing the IndustryCelebrate excellence in the security industry at the 2026 SIAC Awards Reception Presentation. This event honors individuals and organizations advancing alarm management and strengthening industry partnerships with public safety. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nJaxon Texas Kitchen & Pistil Cocktail Lounge \n\n340 W Las Colinas Blvd. #220\, Irving\, TX 75039 \n\n\nSTOP 3:\n9:00PM – TBA\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\n Enjoy delicious hors d’oeuvres and beverages while networking with industry peers at the 2026 SIAC Awards Reception. Join us to recognize this year’s award recipients and connect with leaders shaping the future of security and alarm management. Don’t miss this inspiring and celebratory ESX gathering!  \nThis Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/2026-siac-awards-reception/ LOCATION:Grand Ballroom CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/SIAC-AWARD.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T170000 DTEND;TZID=UTC:20260602T180000 DTSTAMP:20260404T000617 CREATED:20251127T011615Z LAST-MODIFIED:20260304T222327Z UID:10000106-1780419600-1780423200@esxweb.com SUMMARY:Expo Block Party: Texas State Fair DESCRIPTION:Texas State Fair ExperienceStep right up for the ESX 2026 Expo Block Party — a Texas State Fair–themed celebration right on the expo floor. Join us on Tuesday as we bring big flavors\, bright lights\, and fairground fun to wrap up the day with energy and excitement. Mingle with fellow attendees\, enjoy themed bites and activities\, and explore each corner of the party as you experience a taste of Texas. \nEXPO STOPSCORNER 1:\nFried Everything\n\nIndulge in the over-the-top favorites that make the Texas State Fair famous. From crispy classics to creative fried surprises\, this corner delivers all the indulgence you’d expect. \n\n\nCORNER 2:\nBucking Bronco\n\nEmbrace your adventurous side with rodeo-style entertainment and interactive activities that bring a little wild Texas spirit to the show floor. \n\n\nCORNER 3:\nMidway Classics\n\nTake a stroll through nostalgic\, carnival-inspired treats and timeless fair snacks. It’s the perfect stop for those who love the fun\, familiar flavors of the midway.  \n\n\nCORNER 4:\nBig Tex\n\nCelebrate bold flavors and Texas-sized pride with hearty tastes and vibrant experiences inspired by the fair’s most iconic symbol. \n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n With great food\, lively entertainment\, and plenty of opportunities to connect\, the Expo Block Party brings the magic of the Texas State Fair straight to ESX — creating an evening you won’t want to miss!\nThis Track is sponsored by:Sponsor an Expo Corner!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/expo-block-party-texas-state-fair/ LOCATION:Hall AB CATEGORIES:Expo,Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Block-Party.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260602T190000 DTEND;TZID=UTC:20260602T220000 DTSTAMP:20260404T000617 CREATED:20251127T033827Z LAST-MODIFIED:20260304T232304Z UID:10000107-1780426800-1780437600@esxweb.com SUMMARY:Pub Crawl DESCRIPTION:Casual Fun with Industry Friends.Savor the local Texas nightlife with industry friends this coming June! The ESX Pub Crawl is an exciting opportunity to share experiences\, catch up with friends\, and make new ones in a casual atmosphere. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PUB LOCATIONSSTOP 1:\n7:00 – 8:00PM\nMesa Mezcal\n\n400 W Las Colinas Blvd.\, Irving\, TX 75039 \n\n\n(located in the lower level of the Westin) \nSTOP 2:\n8:00PM – 9:00PM\nBar Louie\n\n360 W Las Colinas Blvd Ste 100\, Irving\, Tx 75039 \n\n\nSTOP 3:\n9:00PM – ???\nReservoir at Toyota Music Factory\n\n330 W Las Colinas Blvd\, Irving\, TX 75039 \n\n\nThe ESX Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here. \nThe ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more\, share more and interact more. Stop settling for quick\, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. \nSee you there! \nThis Track is sponsored by:Sponsor Stop 1!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/pub-crawl/ CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Networking-and-Social-events-copy-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260404T000617 CREATED:20260106T231137Z LAST-MODIFIED:20260402T131619Z UID:10000126-1780477200-1780481700@esxweb.com SUMMARY:Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads DESCRIPTION:SALES & MARKETINGReferral Engine: Training Your Sales and Marketing Teams to Drive Warmer LeadsReferrals are the highest-converting\, lowest-cost leads you’ll ever get—yet too many companies leave them to chance. In this session\, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company\, design customer experiences worth talking about\, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help your team build lasting referral habits—and deliver measurable sales results.  \nThe ESA team is excited to see you at this session in 2026. \nIn this session\, you’ll learn: Techniques that make asking for referrals natural and comfortable. How to identify top referral sources and optimal timing. Strategies to create experiences that generate organic word-of-mouth. A systematic process for consistent\, predictable referral flow. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Michael AlfanoPresident & CEO at Greensite \n \n \n \n \n \n \n \n \n David DeCampOwner of All Security Co\, LLCModerator \n \n \n \n \n \n ESX-Speakers-Audrey-Pierson\n \n \n Audrey PiersonSenior Account Executive at WeSuiteESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/referral-engine-training-your-sales-and-marketing-teams-to-drive-warmer-leads/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260404T000617 CREATED:20260107T235432Z LAST-MODIFIED:20260402T132821Z UID:10000132-1780477200-1780481700@esxweb.com SUMMARY:Code Red: Navigating the Latest Fire System Regulations DESCRIPTION:FIELD OPERATIONS Code Red: Navigating the Latest Fire System Regulations You’ve mastered standard installations and built a solid client base. Now new fire codes are reshaping how we install and service systems – creating both challenges and opportunities for prepared integrators. This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We’ll cover new standards\, complex code interpretations\, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into competitive advantage\, commanding premium rates for expertise others lack. Walk away with strategies for building a profitable compliance-focused service division.  \nThe ESA team is excited to see you at this event. Code Red: Navigating the Latest Fire System Regulations \nIn this session\, you’ll learn to: Navigate recent NFPA changes and new compliance requirements. Convert regulatory demands into recurring revenue opportunities. Command premium rates by positioning yourself as the compliance expert. Build a profitable service division focused on life safety standards. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n ESX-Speakers-Mark Popkowski\n \n \n Mark PopkowskiPresident & CEO of Modern System Concepts \n \n \n \n \n \n \n \n \n Gregory R BreyerVice President of Design and Compliance at Zeus Fire & SecurityModerator \n \n \n \n \n \n \n \n \n Peter GoldringPresident of Goldring ProtectionESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by: URL:https://esxweb.com/event/code-red-navigating-the-latest-fire-system-regulations/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Field-Operation_2Badges.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260404T000617 CREATED:20260108T203400Z LAST-MODIFIED:20260402T044225Z UID:10000138-1780477200-1780481700@esxweb.com SUMMARY:Keep Your People\, Keep Your Customers DESCRIPTION:MANAGEMENTKeep Your People\, Keep Your CustomersCustomer retention fuels revenue—but without retaining top talent\, customer service and growth suffer. In today’s competitive labor market\, employees have choices\, and companies that don’t prioritize retention risk losing their best people to competitors. This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged\, motivated\, and loyal. Learn practical strategies for recognition\, career development\, compensation\, and communication that strengthen your team while protecting customer relationships. \nThe ESA team is excited to see you at this event. Keep Your People\, Keep Your Customers \nIn this session\, you’ll learn to: Connect employee retention to customer satisfaction and business growth. Build a culture that keeps top performers engaged\, motivated\, and loyal. Apply proven strategies for recognition\, development\, and communication to strengthen your team. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Kirk MacDowellPresident of MacGuard Security Advisors Inc. \n \n \n \n \n \n \n \n \n Joshua DavisVice President of Security Central\, Inc. \n \n \n \n \n \n \n \n \n John SmithOperations Manager at Fleenor Security \n \n \n \n \n \n \n \n \n Marvin SmithPresident of Orlando Emergency SignalESX EDUCATION TRACKManagementLearn to implement and manage key performance indicators that help to streamline processes and improve top and bottom line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/keep-your-people-keep-your-customers/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260404T000617 CREATED:20260108T214529Z LAST-MODIFIED:20260402T134644Z UID:10000143-1780477200-1780481700@esxweb.com SUMMARY:Maximizing Monitoring: From Cost Center to Profit Partner DESCRIPTION:MONITORINGMaximizing Monitoring: From Cost Center to Profit Partner Monitoring centers aren’t just about alarm processing —they can serve as strategic partners in boosting recurring monthly revenue (RMR) and strengthening customer relationships. With the right approach\, monitoring services move from a back-end operation to a front-line driver of profitability and differentiation. In this session\, industry experts will share strategies to uncover new revenue streams and deliver next level customer care. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn to: Shift monitoring operations from back-end alarm processing to proactive customer engagement. Identify and implement new revenue streams beyond traditional monitoring services. Build stronger client relationships through next-level service delivery and strategic partnerships. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Matthew BrandonVice President of Sales at Becklar\, LLC \n \n \n \n \n \n \n \n \n Aaron SalmaDirector of Partner Services at Affiliated MonitoringModerator \n \n \n \n \n \n \n \n \n Melanie HensonCEO of Stewart Electronics\, INCESX EDUCATION TRACKMonitoringMonitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is designed for integrators who want to maximize profitability\, drive innovation\, and deliver greater customer value from their monitoring services\, whether in-house or through a third-party provider. \nThis Track is sponsored by: URL:https://esxweb.com/event/maximizing-monitoring-from-cost-center-to-profit-partner/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Monitoring_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260404T000617 CREATED:20260115T191011Z LAST-MODIFIED:20260403T181351Z UID:10000147-1780477200-1780481700@esxweb.com SUMMARY:Take Control: Transform Your Security Business with 5 Essential Metrics DESCRIPTION:EXECUTIVE LEADERSHIPTake Control: Transform Your Security Business with 5 Essential MetricsStop flying blind with your business finances! Most security companies are sitting on valuable data but don’t know which numbers drive growth and profitability. Without ongoing monitoring and manager accountability\, even the best companies miss early warning signs and improvement opportunities. \nIn this hands-on workshop\, you’ll discover the 5 critical metrics that separate thriving security businesses from those struggling to scale. Perfect for security company owners and managers ready to move beyond “gut feel” decision-making\, you’ll leave with ready-to-use tracking templates and a clear implementation plan that ensures continuous improvement through regular monitoring and team accountability. \nThe ESA team is excited to see you at this event. \nIn this session\, you will learn to: Navigate the 5 non-negotiable metrics that predict success or failure in the security industry. How to interpret and act on performance trends to make data-driven decisions that improve profitability and team efficiency. A framework for engaging managers and technicians in metric accountability to foster a results-oriented culture. Tools and Resources: 30-Day Action Plans for reporting\, and accountability. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOPPresenters \n \n \n \n \n \n \n \n \n Amy BeckerChief Operating Officer at LOUD Security Systems \n \n \n \n \n \n \n \n \n Kelly BondPartner at Bridgepoint Advisors\, LLC \n \n \n \n \n \n \n \n \n Johnathan GeorgeCEO of Vangeo Technology Group (iWired/HomeRun Electronics)ESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption\, fostering innovation\, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship\, mergers and acquisitions\, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape. \nSponsor this Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/take-control-transform-your-security-business-with-5-essential-metrics/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Workshop.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T103000 DTEND;TZID=UTC:20260603T120000 DTSTAMP:20260404T000617 CREATED:20251127T035924Z LAST-MODIFIED:20260126T222809Z UID:10000109-1780482600-1780488000@esxweb.com SUMMARY:General Session & Weinstock Award Presentation DESCRIPTION:General SessionLift as You LeadIn the ESX General Session\, Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading fullback for the Dallas Cowboy’s Johnston was the main blocker for Emmitt Smith – an all-time NFL rushing leader and Cowboy’s Star playmaker. It was Johnston’s quiet selflessness and dedication to the team that made way for touchdowns.Lift as You Lead\n In the ESX General Session\, Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading fullback for the Dallas Cowboy’s Johnston was the main blocker for Emmitt Smith – an all-time NFL rushing leader and Cowboy’s Star playmaker. It was Johnston’s quiet selflessness and dedication to the team that made way for touchdowns. \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:With locker-room stories\, Johnston will demonstrate how to quietly build trustLearn how confidence can make “good teammates” into difference-makersGenerate a playbook for lifting others up—so wins become repeatable & confidence becomes contagiousTrue creative work happens in the space between today’s resources and tomorrow’s potential. The ESX General Session equips leaders with the tools\, perspectives\, and strategies they need to inspire teams and fuel innovation.\nThe 2025 Weinstock Person of the Year Winner Will Be PresentedThe Morris F. Weinstock Person of the Year Award is the Electronic Security Association’s (ESA) highest honor\, established in 1970 to recognize extraordinary leadership\, dedication\, and volunteer service to the industry and the association.  \nThe award is graciously sponsored by Resideo\, ESA’s exclusive Diamond Executive Strategic Partner. \nAbout Daryl “Moose”  Johnston\nNFL LegacyThree-time Super Bowl champion and two-time Pro Bowl fullback for the Dallas Cowboys\, playing 149 consecutive games. \nBroadcast CareerEntering his 23rd FOX NFL season as a seasoned analyst\, having worked alongside Kevin Kugler\, Kenny Albert\, and Joe Davis. \nNFL Career HighlightsRecorded 294 receptions for 2\,227 yards and 14 touchdowns\, with 232 rushing attempts for 753 yards; achieved a career-high 50 receptions in the 1993 season. \nFront Office & Media ExperienceFormer General Manager of the San Antonio Commanders (AAF) and longtime contributor to NFL broadcasts\, including BCS bowl games and NFL Network segments. \nAcademic & Athletic FoundationAll-American at Syracuse University\, second-round draft pick for the Cowboys\, and graduate with a degree in economics. \nPhilanthropyDedicated supporter of Special Olympics\, Children’s Cancer Fund\, Cystic Fibrosis Foundation\, and nominee for the prestigious Whizzer White Humanitarian Award. \nESX General Session\nThe ESX General Session is held on the ESX Main Stage. Join ESA and other industry pros here for inspiration\, motivation\, and networking with like-minded electronic security and life safety peers. Access to this session is included with Executive\, Deluxe\, and Expo Plus passes. To encourage team participation\, ESX is offering exclusive group discounts—register five or more people and receive 10% off\, or register 10 or more people and receive 20% off. Don’t miss this opportunity to connect\, learn\, and grow. Register today. \nThis event is sponsored by: \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/general-session/ LOCATION:Rayleigh Underground CATEGORIES:Main Stage ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/GeneralSession_CalendarBanner_MooseSpeaker.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T120000 DTEND;TZID=UTC:20260603T150000 DTSTAMP:20260404T000617 CREATED:20251126T134207Z LAST-MODIFIED:20260304T221440Z UID:10000095-1780488000-1780498800@esxweb.com SUMMARY:ESX Expo Day 2 DESCRIPTION:Expo Open!ESX Expo Day 2 brings even more excitement and opportunity as the floor continues to buzz with innovation and collaboration! Dive deeper into the latest technologies\, services\, and solutions that are shaping the future of electronic security and life safety. Engage with top-tier exhibitors and discover cutting-edge tools designed to elevate your business. Whether you’re seeking to expand your network or stay ahead of industry trends\, Day 2 of the expo offers an unparalleled chance to learn\, connect\, and grow. Keep the momentum going and make the most of this dynamic week! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Event is sponsored by:\n \n \n \n \n \n \n \n \n \n Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/electronic-security-expo/ LOCATION:Hall AB CATEGORIES:Expo ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Day-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T124500 DTEND;TZID=UTC:20260603T134500 DTSTAMP:20260404T000617 CREATED:20251203T180916Z LAST-MODIFIED:20260304T220101Z UID:10000096-1780490700-1780494300@esxweb.com SUMMARY:ESA Government Relations Committee Meeting DESCRIPTION:ESA Government Relations Committee MeetingThe ESA Government Relations Committee Meeting at ESX 2026 is where alarm industry stakeholders discuss the latest legislative and regulatory issues impacting the industry. This meeting provides a venue to review ESA’s current government affairs efforts\, strategize on key advocacy initiatives\, and explore how members can get involved in shaping policies that protect and advance the industry.  \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:Harness your own capacity for creativity and innovation.Practical tips for how to get more (and better!) ideas out of yourself and your team)The 5 things that every idea needsAvoid common idea-killers in your organization.True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe 2025 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nThis event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/alarm-industry-esa-government-relations-committee-meeting/ LOCATION:Boardroom CATEGORIES:ESA Meeting ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/ESA-Gov-Relations.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T140000 DTEND;TZID=UTC:20260603T150000 DTSTAMP:20260404T000617 CREATED:20251127T034422Z LAST-MODIFIED:20260304T222601Z UID:10000108-1780495200-1780498800@esxweb.com SUMMARY:Expo Reception Denim and Diamonds DESCRIPTION:Expo Denim & Diamonds Reception Shine bright and settle in for a little sparkle-meets-western fun at the Expo Denim & Diamonds Reception — the perfect pregame to the evening’s Weinstock Celebration. Join us on the expo floor as we mix casual charm with a touch of glam\, bringing together music\, style\, themed bites\, and plenty of room to mingle before the night kicks into full swing.  \nEXPO STOPSCORNER 1:\nBlue Jean Lounge\n\nA relaxed\, easygoing space inspired by your favorite pair of jeans. Settle into casual comfort\, enjoy light bites\, and ease into the evening.  \n\n\nCORNER 2:\nDiamond Saloon\n\nA polished\, high-sparkle setting where classic saloon energy meets modern glam. Sip\, socialize\, and enjoy a lively\, effortless networking vibe.  \n\n\nCORNER 3:\nRhinestone Rodeo \n\nA playful mix of western spirit and rhinestone shimmer. Enjoy fun\, interactive moments and upbeat energy throughout.  \n\n\nCORNER 4:\nHonky-Tonk Glam\n\nWhere country charm meets extra shine. Enjoy music\, movement\, and a festive atmosphere as the night gets underway.  \n\n\n \n \n \n \n \n \n woman with cowboy hat at a party\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Costume party\, Wild West Saloon: Cowboy hats\, bandanas\, and saloon dresses\, friends playing poker\, line dancing\, and enjoying whiskey.\n \n \n With its mix of style\, sparkle\, and western flair\, the Expo Denim & Diamonds Reception sets the tone for an unforgettable evening — and gives attendees a fun\, relaxed way to connect before heading to the Weinstock Celebration.\nThis Track is sponsored by:Sponsor an Expo Corner!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/expo-denim-diamonds-reception/ LOCATION:Hall AB CATEGORIES:Expo,Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/11/Expo-Denim-Diamond.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T140000 DTEND;TZID=UTC:20260603T150000 DTSTAMP:20260404T000617 CREATED:20251203T184317Z LAST-MODIFIED:20260304T220131Z UID:10000110-1780495200-1780498800@esxweb.com SUMMARY:Standards & Fire/Life Safety Committee DESCRIPTION:Standards & Fire/Life Safety Committee MeetingThe ESA Standards & Fire/Life Safety Committee Meeting at ESX 2026 will provide updates on the latest industry codes including NFPA\, UL\, and ICC changes that impact the industry.The ESA Standards & Fire/Life Safety Committee leads the industry’s effort to shape\, advance\, and champion the standards that protect people\, property\, and the professionals who design and install life-safety systems. It plays a national leadership role\, engaging with code bodies\, driving best practices\, and ensuring our industry has a strong\, informed voice in every major standards conversation. \nThe ESA Standards & Fire/Life Safety Committee Meeting at ESX 2026 will provide updates on the latest industry codes including NFPA\, UL\, and ICC changes that impact the industry. \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:Harness your own capacity for creativity and innovation.Practical tips for how to get more (and better!) ideas out of yourself and your team)The 5 things that every idea needsAvoid common idea-killers in your organization.True creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.\nThe 2025 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award\, which honors the memory of the 1950-51 ESA President\, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee\, task force or board. \nThe award is graciously sponsored by Telguard\, ESA’s exclusive Platinum Executive Strategic Partner. \nThis event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/standards-fire-life-safety-committee/ LOCATION:Boardroom CATEGORIES:ESA Meeting ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Standars_Fire_Life-Safety.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T163000 DTSTAMP:20260404T000617 CREATED:20260106T232231Z LAST-MODIFIED:20260402T131934Z UID:10000127-1780499700-1780504200@esxweb.com SUMMARY:AI as Your Sales Sidekick: How and When to Use It for Maximum Impact DESCRIPTION:SALES & MARKETINGAI as Your Sales Sidekick: How and When to Use It for Maximum ImpactArtificial Intelligence (AI) isn’t here to replace salespeople—it’s here to help them excel. In this session\, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research\, personalization\, and forecasting—and when to step in with the human connection that builds trust and closes deals. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn: AI tools and techniques that save time on research\, lead qualification\, and follow-up. How to leverage AI for smarter forecasting and pipeline management. The critical moments where human touch outperforms automation—and how to balance both for maximum results. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n John ArmstrongVice President – Outside Sales at AMAROK \n \n \n \n \n \n \n \n \n Kathy SizemoreCEO – A-Bell AlarmsModerator \n \n \n \n \n \n \n \n \n Chris PetersonFounder & President of Vector FirmESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/ai-as-your-sales-sidekick-how-and-when-to-use-it-for-maximum-impact/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T163000 DTSTAMP:20260404T000617 CREATED:20260108T000314Z LAST-MODIFIED:20260402T045811Z UID:10000133-1780499700-1780504200@esxweb.com SUMMARY:From Completion to Continuous Improvement: The Power of Post-Job Assessments DESCRIPTION:FIELD OPERATIONSFrom Completion to Continuous Improvement: The Power of Post-Job AssessmentsCompleting a project isn’t the finish line—it’s the launchpad for continuous improvement. Conducting post-job assessments\, especially projects that deviate significantly — typically 10% or more — from expectations\, is essential to evaluating both financial and operational performance.In this session\, we’ll review practical tools and methods to analyze project outcomes\, uncover root causes of variances\, and capture customer feedback that strengthens future work. Industry experts will share proven strategies for documenting lessons learned\, identifying installation upsells and RMR opportunities\, and streamlining closeout processes. Walk away with practical templates and best practices to reduce callbacks\, boost profitability\, and transform every completed project into a catalyst for stronger client relationships and long-term success.  \nThe ESA team is excited to see you at this event. From Completion to Continuous Improvement: The Power of Post-Job Assessments \nIn this session\, you’ll learn to: Evaluate project variances to identify financial and operational improvements. Capture customer feedback and lessons learned that strengthen future performance. Uncover upselling and recurring revenue opportunities during project closeout. Reduce callbacks and boost profitability using proven assessment templates and best practices. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Cindy PonderRegional Director at Pye-Barker Fire & Safety \n \n \n \n \n \n \n \n \n Jeremy DaumenVP of Branch Operationsat Doyle SecurityModerator \n \n \n \n \n \n \n \n \n April ChastainVP Internal Operations & Merger Implementation at Owen Security SolutionsESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by: URL:https://esxweb.com/event/from-completion-to-continuous-improvement-the-power-of-post-job-assessments/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_FieldOperation_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T163000 DTSTAMP:20260404T000617 CREATED:20260108T210520Z LAST-MODIFIED:20260402T044456Z UID:10000139-1780499700-1780504200@esxweb.com SUMMARY:In the Line of Fire: Smart Strategies for Diversification DESCRIPTION:MANAGEMENTIn the Line of Fire: Smart Strategies for DiversificationOpportunities to diversify—whether in fire alarms\, fire extinguishers\, or other emerging markets—can be enticing. But moving into a new line of business too early\, or without the right foundation\, risks stretching resources thin and weakening your core operations.This session shows you how to evaluate the right timing\, talent\, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared to deliver without compromising performance in your current offerings. Walk away with a clear framework for making disciplined\, informed decisions about when and how to expand into fire. \nThe ESA team is excited to see you at this event. In the Line of Fire: Smart Strategies for Diversification \nIn this session\, you’ll learn to: Evaluate when and how to expand into fire or other complementary markets. Assess your team’s readiness\, resources\, and capabilities before diversifying. Determine the right timing\, talent\, and investment needed for successful expansion. Apply a disciplined framework to grow strategically without weakening your core business. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Peter GoldringPresident of Goldring Protection \n \n \n \n \n \n \n \n \n Gregory R. BreyerVice President of Design and Compliance at Zeus Fire & Security \n \n \n \n \n \n \n \n \n Daniel MorrinSupervisor at NECCO Security Co. Inc.ESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/in-the-line-of-fire-smart-strategies-for-diversification/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management_FireBadge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T164500 DTSTAMP:20260404T000617 CREATED:20260115T193133Z LAST-MODIFIED:20260402T200115Z UID:10000148-1780499700-1780505100@esxweb.com SUMMARY:Growth Intelligence: Benchmarking Performance and Value Creation DESCRIPTION:EXECUTIVE LEADERSHIPGrowth Intelligence: Benchmarking Performance and Value CreationFinancial data tells a story—if you know how to interpret it. This advanced session offers a deep dive into how standardized financial benchmarking can be used to measure value creation in recurring monthly revenue (RMR) business models. Led by an industry financial expert who develops benchmarking programs and supports M&A activity across the security sector\, this session reveals why RMR pricing models require different metrics than traditional one-time installations or “margin jobs”—and how to properly track and interpret those metrics to understand the long-term value of customer relationships.  \nMost companies focus narrowly on cash\, net income\, or EBITDA. But in the RMR world\, that’s not where the analysis should stop if you’re trying to quantify true value creation. This session explores the fundamental metrics needed to measure core business activities in an RMR model\, how these metrics work together to impact value creation\, and how to orient your financial reporting to calculate them accurately. The session also tackles a critical question: what is the relationship between RMR valuation and EBITDA valuation—is it RMR versus EBITDA\, RMR AND EBITDA\, or RMR OR EBITDA?   \nThe ESA team is excited to see you at this event. \nIn this session\, you will learn: Why RMR pricing models are more complicated than one-time installations and require different measurement approaches. The basic metrics needed to understand value creation in an RMR business model. How these metrics work together to impact long-term value creation. How to orient your financial reporting systems to calculate RMR metrics accurately. Fundamentals of tracking RMR and interpreting the results. Tools and Resources: Customizable RMR Benchmarking Dashboard. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOPPresenters \n \n \n \n \n \n \n \n \n Spencer RogersPartner at Barnes AssociatesESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption\, fostering innovation\, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship\, mergers and acquisitions\, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape. \nSponsor this Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/growth-intelligence-benchmarking-performance-and-value-creation/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Workshop.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260603T180000 DTEND;TZID=UTC:20260603T200000 DTSTAMP:20260404T000617 CREATED:20251205T184034Z LAST-MODIFIED:20260304T232218Z UID:10000115-1780509600-1780516800@esxweb.com SUMMARY:Weinstock Celebration DESCRIPTION:Denim & Diamonds ExperienceWeinstock CelebrationCelebrate excellence at the ESA Weinstock Celebration\, an evening dedicated to honoring the Morris F. Weinstock Award winner and their impact on our industry. Set within the unique atmosphere of the Rayleigh Underground\, this event combines meaningful recognition with an elevated Denim & Diamonds theme. \nThe night will feature a live band\, spirits\, and hors d’oeuvres\, creating a dynamic and festive environment for guests to connect\, celebrate\, and enjoy the moment together. From high-energy entertainment to heartfelt recognition\, this event brings the ESX community together for one of the most anticipated evenings of the week. \nDenim is encouraged. Diamonds are expected. Dress to impress and embrace the theme as we celebrate achievement\, community\, and the spirit of ESX in an evening you won’t want to miss. \nLift as You Lead\n In the ESX General Session\, Johnston will unpack the habits that turn quiet potential into confident performance—and create a culture where people take ownership because they feel seen. As a leading fullback for the Dallas Cowboy’s Johnston was the main blocker for Emmitt Smith – an all-time NFL rushing leader and Cowboy’s Star playmaker. It was Johnston’s quiet selflessness and dedication to the team that made way for touchdowns. \nVideo Link goes in section ( it should be 1920×800 px )Key Takeaways:With locker-room stories\, Johnston will demonstrate how to quietly build trustLearn how confidence can make “good teammates” into difference-makersGenerate a playbook for lifting others up—so wins become repeatable & confidence becomes contagiousTrue creative work happens in the space between today’s resources and tomorrow’s potential. The ESX General Session equips leaders with the tools\, perspectives\, and strategies they need to inspire teams and fuel innovation.\nCelebrate The Weinstock Person of the Year!The Morris F. Weinstock Person of the Year Award is the Electronic Security Association’s (ESA) highest honor\, established in 1970 to recognize extraordinary leadership\, dedication\, and volunteer service to the industry and the association.  \nThe award is graciously sponsored by Resideo\, ESA’s exclusive Diamond Executive Strategic Partner. 2025 Winner to be selected & announced \n \n \n \n \n \n \n \n \n \n About Daryl “Moose”  Johnston\nNFL LegacyThree-time Super Bowl champion and two-time Pro Bowl fullback for the Dallas Cowboys\, playing 149 consecutive games. \nBroadcast CareerEntering his 23rd FOX NFL season as a seasoned analyst\, having worked alongside Kevin Kugler\, Kenny Albert\, and Joe Davis. \nNFL Career HighlightsRecorded 294 receptions for 2\,227 yards and 14 touchdowns\, with 232 rushing attempts for 753 yards; achieved a career-high 50 receptions in the 1993 season. \nFront Office & Media ExperienceFormer General Manager of the San Antonio Commanders (AAF) and longtime contributor to NFL broadcasts\, including BCS bowl games and NFL Network segments. \nAcademic & Athletic FoundationAll-American at Syracuse University\, second-round draft pick for the Cowboys\, and graduate with a degree in economics. \nPhilanthropyDedicated supporter of Special Olympics\, Children’s Cancer Fund\, Cystic Fibrosis Foundation\, and nominee for the prestigious Whizzer White Humanitarian Award. \nWeinstock Celebration\nNetworking is vital to business success — and ESX Networking is fundamental to the event experience. Rub elbows with some of the brightest minds in the industry as you develop trust\, industry friendships and groups of peers you can collaborate with throughout the year. The ESX Weinstock Celebration recognizes the recipient of ESA‘s most prestigious award\, the Morris F Weinstock Person of the Year — an award dedicated to recognizing the lifetime achievement and service to the industry of a dedicated individual. Let’s have some fun with this year’s winner! \nThis event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/weinstock-celebration/ LOCATION:Rayleigh Underground CATEGORIES:Networking and Social Events ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2025/12/Networking-and-Social-events-copy-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T080000 DTEND;TZID=Asia/Dubai:20260604T100000 DTSTAMP:20260404T000617 CREATED:20260115T192744Z LAST-MODIFIED:20260403T182218Z UID:10000149-1780560000-1780567200@esxweb.com SUMMARY:Executive Breakfast Roundtable - Fail Forward: Leaders Share the Lessons That Built Them DESCRIPTION:EXECUTIVE LEADERSHIPBreakfast Roundtable – Fail Forward: Leaders Share the Lessons That Built ThemBehind every success story are failures that shaped the journey. Great leaders aren’t afraid to be transparent about the mistakes they’ve made—and the lessons learned along the way. In this candid session\, industry leaders share personal stories of challenges\, setbacks\, and failures that ultimately made them stronger. You’ll discover how vulnerability builds trust\, strengthens teams\, and inspires growth. Walk away with the reassurance that failure isn’t the end—it’s a catalyst for becoming a better leader. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn to: Personal failure stories and the breakthroughs they enabled. How vulnerability strengthens trust and team performance. Why transparency about failure is essential for leadership growth. Tools and Resources: Service inventory worksheets. Good\, better\, best templates for subscription levels. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS WORKSHOPPresenters \n \n \n \n \n \n \n \n \n Jack DoylePresident & CEO of Doyle Security Systems Inc. \n \n \n \n \n \n \n \n \n Scott ElkinsCEO of Zeus Fire and SecurityESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption\, fostering innovation\, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship\, mergers and acquisitions\, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape. \nSponsor this Event!Become a Sponsor for ESX Today! URL:https://esxweb.com/event/breakfast-roundtable-fail-forward-leaders-share-the-lessons-that-built-them/ CATEGORIES:Education Sessions,Food & Beverage ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Workshop.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T084500 DTEND;TZID=Asia/Dubai:20260604T100000 DTSTAMP:20260404T000617 CREATED:20260106T233234Z LAST-MODIFIED:20260402T043159Z UID:10000128-1780562700-1780567200@esxweb.com SUMMARY:Sealing the Deal on Service: How to Sell Service and Maintenance Agreements DESCRIPTION:SALES & MARKETINGSealing the Deal on Service: How to Sell Service and Maintenance AgreementsAttendees will leave with practical sales approaches\, scripts\, and insights to increase agreement adoption and strengthen customer relationships. This session explores proven strategies for positioning and presenting service agreements that resonate with today’s buyers\, including insights on pricing methodology. Learn how to educate clients on the true value of ongoing support\, overcome common objections\, and build contracts that drive predictable recurring revenue for your business.  \nThe ESA team is excited to see you at this event. Sealing the Deal on Service: How to Sell Service and Maintenance Agreements \nIn this session\, you’ll learn: How to shift the conversation from cost to value. Pricing methodologies that maximize profitability while remaining competitive. The most common objections to service agreements—and how to address them confidently. Ways to structure tiered offerings that appeal to different customer segments. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Chris AtwoodAssistant Sales Manager – Wayne Alarm Systems \n \n \n \n \n \n \n \n \n Matthew HanleyExecutive Vice President – Business Integration at Pye Barker \n \n \n \n \n \n \n \n \n Jack JohnsonChief Revenue Officer at Minuteman Security TechnologiesModerator \n \n \n \n \n \n \n \n \n Lynnie GuzmanDirector of Sales & Marketing at Holmes Security SystemsESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/sealing-the-deal-on-service-how-to-sell-service-and-maintenance-agreements/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T084500 DTEND;TZID=Asia/Dubai:20260604T100000 DTSTAMP:20260404T000617 CREATED:20260108T000926Z LAST-MODIFIED:20260402T133114Z UID:10000134-1780562700-1780567200@esxweb.com SUMMARY:Smarter Ops: Using Technology to Run Leaner\, Faster\, and More Profitably DESCRIPTION:FIELD OPERATIONSSmarter Ops: Using Technology to Run Leaner\, Faster\, and More ProfitablyThe right technology stack can help security and life safety integrators streamline processes\, reduce errors\, and gain real-time visibility across the business. But with so many platforms and tools available\, where do you start—and how do you avoid the chaos of tech overload? This session breaks down how to evaluate\, implement\, and integrate field service management software that fits your business. We’ll explore how to automate key workflows such as dispatching\, work orders\, inventory management\, and invoicing\, while ensuring your systems work together. Whether you’re just starting your digital transformation journey or looking to tighten up your tech stack\, you’ll leave with a clear roadmap to run smarter\, leaner operations—with fewer headaches and stronger results. \nThe ESA team is excited to see you at this event. Smarter Ops: Using Technology to Run Leaner\, Faster\, and More Profitably \nIn this session\, you’ll learn to: Evaluate and implement field service management software that fits your operation. Automate dispatching\, work orders\, inventory\, and invoicing to reduce errors. Integrate systems effectively to avoid tech overload and workflow friction. Build a clear roadmap for digital transformation that delivers measurable results. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Ben PurcellDirector of Operations & Sales at Silent Guard \n \n \n \n \n \n \n \n \n Sean GithensVice President and Chief Operating Officer at Redwire \n \n \n \n \n \n \n \n \n Max ThomasPresident of Gallaher Fire\, Security & Communications – (Gallaher & Associates\, Inc. A Zeus Company)ESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by: URL:https://esxweb.com/event/smarter-ops-using-technology-to-run-leaner-faster-and-more-profitably/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Field-Operation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T084500 DTEND;TZID=Asia/Dubai:20260604T100000 DTSTAMP:20260404T000617 CREATED:20260108T211022Z LAST-MODIFIED:20260402T134054Z UID:10000140-1780562700-1780567200@esxweb.com SUMMARY:Why Margins Slip—and How to Stop the Attrition Spiral DESCRIPTION:MANAGEMENTWhy Margins Slip—and How to Stop the Attrition SpiralShrinking margins and rising attrition are two of the toughest challenges facing security companies today. Margins erode when pricing\, labor utilization\, and overhead aren’t carefully managed—and when profitability slips\, it limits reinvestment and growth. Attrition\, meanwhile\, is fueled by economic pressures\, disengaged employees and customer-driven factors — risks that rise when margins are tight.This session addresses both sides of the equation: why margins are harder to maintain in today’s market\, how to identify and stop margin leaks\, and how to manage retention by keeping employees engaged and customers loyal. Walk away with tools to strengthen profitability and strategies to reduce attrition—so your business stays healthy on both fronts.  \nThe ESA team is excited to see you at this event. Why Margins Slip—and How to Stop the Attrition Spiral \nIn this session\, you’ll learn to: Identify the leading causes of margin erosion and pinpoint where profits are leaking. Strengthen pricing\, labor utilization\, and overhead management to protect profitability. Address the connection between tight margins\, employee disengagement\, and customer attrition. Implement strategies that boost retention and sustain long-term business health. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Julie BeaverCEO of Security Systems of America (SSA) \n \n \n \n \n \n \n \n \n Mike ProudfitCEO of Titan Alarm & FireModerator \n \n \n \n \n \n \n \n \n Spencer RogersPartner at Barnes AssociatesESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/why-margins-slip-and-how-to-stop-the-attrition-spiral/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T101500 DTEND;TZID=Asia/Dubai:20260604T113000 DTSTAMP:20260404T000617 CREATED:20260106T233952Z LAST-MODIFIED:20260402T132322Z UID:10000129-1780568100-1780572600@esxweb.com SUMMARY:Leveling the Playing Field: Competing Online with National Brands DESCRIPTION:SALES & MARKETINGLeveling the Playing Field: Competing Online with National BrandsNational security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact\, regional integrators and dealers have a unique edge when they learn how to leverage Local SEO and Google Business Profiles effectively\, including how Generative Engine Optimization (GEO) is evolving the search landscape. National security brands dominate with massive ad budgets—but that doesn’t mean they win at the local level. In fact\, regional integrators and dealers have a unique edge when they learn how to leverage sales and marketing effectively. This session will teach you how to compete—and win—online in your market\, even if you don’t have a corporate-sized marketing budget. Learn how to optimize your digital presence so that when local prospects search for security\, surveillance\, or life safety services\, your business appears first and stands out as credible. We’ll cover proven strategies for improving your presence\, managing your personal and business profile\, collecting impactful reviews\, and building an online reputation that outperforms the national players in your service area. \nThe ESA team is excited to see you at this event. Leveling the Playing Field: Competing Online with National Brands \nIn this session\, you’ll learn: How to outrank national brands in local search on a smaller budget. A review strategy that builds trust and credibility fast. How to leverage local expertise as your competitive edge online. How AI-powered search and GEO are changing the game. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Brian PageDirector of Data Center Solutions at Minuteman Security and Life Safety \n \n \n \n \n \n \n \n \n Marvin SmithPresident of Orlando Emergency Signal \n \n \n \n \n \n \n \n \n Kathy SizemoreCEO of A-Bell AlarmsModerator \n \n \n \n \n \n \n \n \n Janet FennerPresident of Defined MarketingESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by: URL:https://esxweb.com/event/leveling-the-playing-field-competing-online-with-national-brands/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T101500 DTEND;TZID=Asia/Dubai:20260604T113000 DTSTAMP:20260404T000617 CREATED:20260108T002222Z LAST-MODIFIED:20260402T133632Z UID:10000135-1780568100-1780572600@esxweb.com SUMMARY:Profit in Focus: Real-Time Gross Margin Reporting DESCRIPTION:FIELD OPERATIONS Profit in Focus: Real-Time Gross Margin ReportingIf you can’t measure it\, you can’t improve it. Weekly gross margin reports provide visibility into technician performance and profitability\, yet many integrators in the security and life safety industry struggle to establish a consistent system for tracking and applying the data.In this session\, you’ll learn how to design meaningful gross margin reports\, integrate them into your weekly operations\, and use scorecards to keep your team accountable and aligned. Hear how integrators are transforming their businesses by making gross margin reporting a core driver of their growth and profitability strategy. \nThe ESA team is excited to see you at this event. Profit in Focus: Real-Time Gross Margin Reporting  \nIn this session\, you’ll learn: Design meaningful gross margin reports that reveal technician performance and profitability. Integrate weekly tracking systems into operations for consistent visibility. Use scorecards to drive accountability and align your team with financial goals. Transform reporting data into actionable strategies that fuel growth. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Amy BeckerChief Operating Officer at LOUD Security Systems \n \n \n \n \n \n \n \n \n Dena DomeyChief Financial Officer at Alarm New England \n \n \n \n \n \n \n \n \n John NemerofskyChief Operating Officer of SAGE IntegrationESX EDUCATION TRACKField OperationsLearn how to streamline scheduling\, optimize dispatching\, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing\, quality control\, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities\, enabling smarter decisions and proactive problem-solving.  \nThis Track is sponsored by: URL:https://esxweb.com/event/profit-in-focus-real-time-gross-margin-reporting/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Field-Operation.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T101500 DTEND;TZID=Asia/Dubai:20260604T113000 DTSTAMP:20260404T000617 CREATED:20260108T211852Z LAST-MODIFIED:20260402T134220Z UID:10000141-1780568100-1780572600@esxweb.com SUMMARY:The New Workplace: Aligning Remote\, Office\, and Field Teams DESCRIPTION:MANAGEMENTThe New Workplace: Aligning Remote\, Office\, and Field TeamsRemote and hybrid work models have reshaped how security companies manage their workforce—but they also bring hidden costs\, compliance risks\, and cultural trade-offs. From deciding when (and how often) employees should be in the office to navigating insurance and tax implications for technicians who take company vehicles home\, leaders face complex choices. This session examines the operational\, financial\, and people-related factors of hybrid and remote work\, offering practical guidance to balance flexibility with accountability. Walk away with insights on structuring a workforce model that supports your employees\, safeguards your business\, and drives long-term efficiency.  \nThe ESA team is excited to see you at this event. The New Workplace: Aligning Remote\, Office\, and Field Teams \nIn this session\, you’ll learn to: Balance flexibility\, accountability\, and culture across remote\, office\, and field teams. Navigate compliance\, insurance\, and tax considerations in hybrid work models. Evaluate the financial and operational impacts of remote and on-site policies. Design a workforce structure that supports employees and drives long-term efficiency. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n April ChastainVP Internal Operations & Merger Implementation at Owen Security Solutions \n \n \n \n \n \n ESX-Speakers-Rob Bado\n \n \n Rob BadoVice President of Sales and Marketing at Post Alarm SystemsModerator \n \n \n \n \n \n \n \n \n Kirk MacDowellPresident of MacGuard Security Advisors Inc.ESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/the-new-workplace-aligning-remote-office-and-field-teams/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T101500 DTEND;TZID=Asia/Dubai:20260604T113000 DTSTAMP:20260404T000617 CREATED:20260108T215042Z LAST-MODIFIED:20260402T134905Z UID:10000144-1780568100-1780572600@esxweb.com SUMMARY:From Alarm to Action: The Future of Emergency Response DESCRIPTION:MONITORINGFrom Alarm to Action: The Future of Emergency ResponseThe alarm industry is at a crossroads as emergency response demands greater speed\, accuracy\, and validation. Standards such as AVS-01 and protocols like ASAP to PSAP are reshaping how monitoring centers engage with public safety\, creating both challenges and opportunities.As the industry adapts\, monitoring can shift from a back-end necessity into a trusted\, front-line driver of safety\, compliance\, and confidence for all stakeholders. This session explores what’s changing\, why it matters\, and how to stay ahead. \nThe ESA team is excited to see you at this event. From Alarm to Action: The Future of Emergency Response \nIn this session\, you’ll learn to: Navigate emerging standards like AVS-01 and ASAP to PSAP for compliance and competitive advantage. Position monitoring as a front-line safety resource that builds trust with first responders and customers. Adapt your strategy to evolving emergency response demands and capitalize on industry shifts. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n John ChiaramontePresident of Consulting Services at Mission Critical Partners \n \n \n \n \n \n \n \n \n Bob FinneyDirector of Collier County Sheriff’s Office \n \n \n \n \n \n \n \n \n Mike PicciolaVice President Monitoring and Customer Care at ADTModerator \n \n \n \n \n \n \n \n \n Anthony IannoneDirector at Affiliated MonitoringESX EDUCATION TRACKMonitoringMonitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is designed for integrators who want to maximize profitability\, drive innovation\, and deliver greater customer value from their monitoring services\, whether in-house or through a third-party provider. \nThis Track is sponsored by: URL:https://esxweb.com/event/from-alarm-to-action-the-future-of-emergency-response/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Monitoring.png END:VEVENT END:VCALENDAR