ESX

2026 FlyLock National Convention
2026-05-31 12:00 - 2026-06-01 14:00 UTC | Junior Ballroom
2026 FlyLock National ConventionThe FlyLock National Convention brings together nearly 100 FlyLock franchise owners, technicians, and corporate leadership from across the country for collaboration, education, and networking within the electronic security and access control industry. Held in tandem with ESX 2026, the convention provides attendees with opportunities to connect with industry partners, explore the latest technologies in access control and integrated security systems, and gain valuable insights into business growth, operations, and best practices. Through presentations, training sessions, and peer engagement, the FlyLock National Convention strengthens relationships across the network while reinforcing innovation, service excellence, and leadership in the evolving security marketplace.
Note: This is a closed, invitation-only event.

This Event is sponsored by:
Sponsor This Event!Become a Sponsor for ESX Today!

Registration Desk Open
2026-06-01 11:00 - 18:30 UTC | Level 1 near Main Entrance
Our Team is Here to Help!The ESX Registration Desk is your first stop at ESX 2026!
Whether you’re picking up your badge, upgrading your pass type, or have questions about the schedule, venue, or event details, we’ve got you covered. Need guidance on finding workshops, locating exhibitors, or exploring Irving during your stay? Stop by, and we’ll be happy to help. The ESX Registration Desk is your go-to resource for ensuring a smooth and enjoyable experience!
The ESX Registration Desk is your first stop at ESX 2026!line divider – Dont delete

Our Team is here to help at the ESX Registration Desk!
Whether you’re picking up your badge, upgrading your pass type, or have questions about the schedule, venue, or event details, we’ve got you covered. Need guidance on finding workshops, locating exhibitors, or exploring Irving during your stay? Stop by, and we’ll be happy to help. The Registration Desk is your go-to resource for ensuring a smooth and enjoyable ESX experience!
From casual conversations to potential business connections, every moment at ESX is an opportunity to expand your network — and catch up with industry colleagues. Whether you’re swapping stories, sharing insights, or exchanging business cards, this is networking at its most effortless.

The ESX Opening Celebration is the kick off to the week’s ESX events. Take this opportunity to launch the event right by networking, catching up with old industry friends and creating new ones! This event is open to all ESX registrants.
Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers. No end users. No chaotic crowds. This is a tailored educational event designed to help you grow your business. Join us for the Electronic Security Expo, a meaningful event open exclusively to the pro-installer and integrator. This event is designed to allow passionate professionals the ability to learn more, share more and interact more.
Dealers, integrators and monitoring professionals will have access to quality education driven by peers and thought leaders with real-world advice. It’s been boasted as the strongest educational programming in the industry. Learn about proven marketing tactics, sales team management practices, what key performance indicators to monitor, how to increase RMR and more.
ESX is most popularly known for its industry-leading education programming, delivering actionable advice and best practice sharing opportunities for pros responsible for service and maintenance management, installation management, sales management, marketing, finance and more.
The ESX Electronic Security Expo community is a group of passionate security professionals who gather each year to up their game. ESX offers unique experiences that break the ice and gets you engaged with the pro security community. See you there!

This event is sponsored by:

This Event is Sponsored By:

TechVision Challenge
2026-06-01 12:00 - 14:00 UTC | Meeting Rooms 5 & 6
TechVision ChallengeTechVision Challenge is a premier, invite-only competition featuring select Innovation Award product winners. The top 10 products in the Innovation Awards program will be invited to compete head-to-head in a Shark Tank-style competition before our integrator judges. This is a closed event for qualified Innovation Award Competitors.
The Winner and Runner-Up will be announced at ESA Central on the Expo Floor.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

ESA Associate Member Meeting
2026-06-01 14:30 - 15:30 UTC | Boardroom
ESA Associate Member MeetingJoin us for the ESA Associate Member Meeting, where ESA’s valued associate members come together to engage in meaningful dialogue about the evolving needs of the industry. This meeting is an opportunity to network with peers, share innovative ideas, and collaborate on ways to strengthen the relationship between manufacturers, service providers, and integrators. Stay informed about ESA initiatives, discover new opportunities to enhance your membership, and contribute your voice to shaping the future of the association. Don’t miss this chance to connect and drive impact at ESX 2026!
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

New ESA Member and Attendee Meetup
2026-06-01 15:15 - 16:15 UTC | Registration Foyer
New ESA Member and Attendee MeetupKick off your ESX 2026 experience by connecting with fellow first-time attendees and new ESA members at the exclusive New ESA Member and Attendee Meetup! This welcoming event is designed to help you build relationships, navigate the expo, and make the most of your time at ESX. Network with industry peers, meet ESA leaders, and discover valuable resources that will set you up for success throughout the week. Whether you are new to ESA, ESX, or both, this meet-up is the perfect way to feel at home in the electronic security and life safety community!
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Exhibitor Orientation
2026-06-01 15:30 - 16:00 UTC | ESA Central Booth
Exhibitor OrientationPrepare for a successful ESX 2026 experience with our Exhibitor Orientation. This session provides the essential information you’ll need for a smooth and productive show. We’ll cover frequently asked questions, important housekeeping notes, and point you to the right contacts if you need onsite support. You’ll also learn how to scan attendee badges and access your leads throughout the event using the MyESX app. Whether you’re a first-time exhibitor or a returning partner, this orientation ensures you’re fully prepared for a great ESX 2026 experience.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

ESA Annual Meeting
2026-06-01 16:15 - 17:45 UTC | Junior Ballroom
ESA Annual MeetingJoin us for the ESA Annual Meeting, a cornerstone event at ESX 2026 that highlights the strength and progress of the electronic security and life safety industry. This gathering serves as a moment to celebrate ESA’s achievements, recognize outstanding contributions, and plan for the future. During the meeting, newly elected ESA Chairman and Board Members will be sworn in, bringing fresh leadership and vision to the Association. Don’t miss this opportunity to connect with peers, gain insights into ESA’s initiatives, and celebrate the accomplishments of our vibrant member community.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This meeting is sponsored by:

Sponsor This Event!Become a Sponsor for ESX Today!

ESX Opening Celebration
2026-06-01 18:00 - 19:30 UTC | Grand Ballroom
Welcome to ESX 2026 in Irving, TX!Let’s kick this event off right — with all the Texas vibes! There’s no better way to embrace the spirit of Texas than with live music, local craft beer, and karaoke as we celebrate the launch of ESX 2026! Say hello to old industry friends — and make new ones!

ESX Opening Celebration 2026line divider – Dont delete

Join us for Karaoke as the Party Kings’ live band plays top hits from the decades!

ESX Opening Celebration 2026
From casual conversations to potential business connections, every moment at ESX, including the ESX Opening Celebration, is an opportunity to expand your network — and catch up with industry colleagues. Whether you’re swapping stories, sharing insights, or exchanging business cards, this is networking at its most effortless.
Let’s kick off ESX 2026 in true Texas style, with live music, local craft beer, karaoke, and plenty of energy to set the tone for the week. It’s the perfect chance to reconnect with industry friends, meet new faces, and ease into the event with a lively celebration.
Enjoy a mix of pop, rock, country, disco, and everything in between as the Party Kings keep the music going throughout the night. Jump in for karaoke between sets, and enjoy drinks and hors d’oeuvres as you soak up the fun, upbeat atmosphere.
This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

OpenXchange Breakfast 2026: AI Is Changing Security — Right Now
2026-06-02 08:00 - 09:20 UTC | Grand Ballroom
OpenXchange BreakfastAI is Changing Security – Right NowHow To Turn Yourself & Your Organization Into An Innovation Machine.This energizing keynote turns AI from something futuristic into something real and ready for ESX attendees. It will inspire you to take bold steps that can have a major impact on how you do business today.
You’ll walk away with a new way of thinking about what’s possible.
About This Speaker
Jeff Schatten, Ph.D., helps security and industrial firms turn AI from conversation into execution. A tenured professor at Washington and Lee University and strategic advisor, he guides organizations through rapid AI disruption while maintaining operational discipline.
His recent and upcoming engagements include Guardian Alarm, Per Mar, and the NetOne Security Conference, helping leadership teams move from curiosity to measurable AI implementation.
Video Link goes in section ( it should be 1920×800 px )Key Takeaways:Where does AI stand today and where’s it going next? How you can use AI to stay ahead of your competition?Experience what AI can do for your business — and the risks of ignoring it. Artificial Intelligence – AI is reshaping how business is done in the security industry. Get the insights your team needs at ESX’s OpenXchange Breakfast.
The 2026 Youth Scholarship Award Will be PresentedSince its launch in 1996, ESA’s Youth Scholarship Program has awarded over $1,009,200 to deserving students nationwide. Join us in honoring this year’s scholarship winner.
The Youth Scholarship Award is graciously sponsored by COPS Monitoring.

About this Speaker
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
ESX OpenXChange Breakfast
The ESX OpenXChange Breakfast, held on the ESX Main Stage, offers a dynamic opportunity for inspiration, motivation, and networking with like-minded electronic security and life safety professionals. Enjoy breakfast while engaging in an interactive panel discussion on key industry trends and innovations. Access to this exclusive session is included with Executive, Deluxe, and Expo Plus passes. Register five or more people and receive 10% off, or register 10 or more people and receive 20% off. Secure your spot today and take advantage of these exclusive savings. Subscribe to the ESX News list to be notified of other important announcments.
This event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Tech Talk Sponsored by Rocket Media
2026-06-02 09:35 - 10:35 UTC | Meeting Room 3
Tech Talk Sponsored by Rocket MediaYour Leads Are Disappearing: How AI Search Is Killing Security Dealer Visibility (And What to Do About It)
Security buyers are finding you differently — and most dealers are losing visibility. AI Overviews and zero-click searches are shrinking organic traffic, while AI assistants rarely recommend local companies. This session breaks down what’s happening and delivers a practical, Monday-morning plan to protect your leads, RMR growth, and competitive edge.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Tech Talk Sponsored by Vicon Security
2026-06-02 09:35 - 10:35 UTC | Meeting Room 4
Tech Talk Sponsored by Vicon SecurityFaster deployments, stronger bids, more RMR: How resellers can harness technology for long-term revenue and market differentiation
Learn how to harness modular components and AI-based technology to install a camera in 5 minutes or less. Saving up to 45 minutes of setup time per camera and eliminating subsequent truck rolls gives you a powerful advantage, especially when you need to install hundreds of cameras on a job site. Add to that a free cloud VMS to unlock RMR with simple renewals and powerful features that will set you apart from your competitors. Faster deployments lower project costs, sharpen bid competitiveness, and free teams to win new business.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Building High-Performing Sales Teams: Recruit, Train, and Lead
2026-06-02 09:35 - 10:50 (Asia/Dubai)
SALES & MARKETINGBuilding High-Performing Sales Teams: Recruit, Train, and LeadBehind every successful sales organization is a leader who knows how to recruit the right talent, train them effectively, and coach them to perform at their best. This session dives into the nuts and bolts of sales leadership in the security industry — covering everything from finding and hiring top sales reps, to building repeatable processes that actually stick and effective roleplay exercises. Learn practical frameworks for developing your team, maximizing productivity, and creating a culture of accountability and growth. Whether you’re leading a small team or scaling a large sales force, you’ll walk away with actionable strategies to strengthen your leadership and drive measurable results.
The ESA team is excited to see you at this event. Building High-Performing Sales Teams: Recruit, Train, and Lead
In this session, you’ll learn: How to identify and hire top sales talent in the security industry. Training frameworks that stick and translate to real field performance. Coaching techniques that maximize productivity and accountability. Strategies for maximizing productivity and accountability. Scalable leadership practices for teams of any size. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDave MathewsVice President at ResideoDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).
This Track is sponsored by:

Mastering Your True Labor Cost
2026-06-02 09:35 - 10:50 (Asia/Dubai)
FIELD OPERATIONSMastering Your True Labor Cost Every technician deployment carries a cost—and it’s more than just wages and fuel. From benefits and overhead to time utilization and opportunity costs, the true expense of sending a technician into the field is often underestimated.In this session, you’ll learn the methodology to calculate labor rates accurately, understand the impact on margins, and apply markups that safeguard profitability. Gain practical tools to evaluate service efficiency, price jobs with confidence, and make smarter operational decisions that balance customer satisfaction with financial performance. Walk away with a clear understanding of what each technician visit really costs your business—and how to turn that knowledge into stronger margins. Mastering Your True Labor Cost
The ESA team is excited to see you at this event. Mastering Your True Labor Cost
In this session, you’ll learn to: Identify cost components that impact field service profitability. Set pricing structures that protect your bottom line. Make data-driven decisions about service deployment and efficiency. Convert cost insights into improved financial performance. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKField OperationsLearn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving. Mastering Your True Labor Cost
This Track is sponsored by:

Expanding RMR: Profitable Services You’re Overlooking
2026-06-02 09:35 - 10:50 (Asia/Dubai)
MANAGEMENTExpanding RMR: Profitable Services You’re OverlookingAre you leaving money on the table by offering recurring services at no cost? This session highlights often-overlooked opportunities to increase RMR, such as enhanced monitoring, proactive maintenance, premium support, and data analytics. Learn how to evaluate and package these high-value services, and walk away with proven strategies for packaging, positioning, and delivering that maximize profitability while meeting the evolving expectations of your customers.
The ESA team is excited to see you at this event. Expanding RMR: Profitable Services You’re Overlooking
In this session, you’ll learn to: Turn undervalued or “free” services into recurring revenue streams. Package and position premium service tiers that drive loyalty and long-term value. Use data and analytics to differentiate your services and strengthen customer relationships. Apply proven pricing methodologies and delivery strategies to maximize profitability and customer satisfaction. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.
Sponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE

Beyond Security: Unlocking the Value of Video Intelligence
2026-06-02 09:35 - 10:50 (Asia/Dubai)
MONITORINGBeyond Security: Unlocking the Value of Video IntelligenceToday’s video systems do more than watch — they analyze, interpret, and inform. With AI-driven video intelligence, integrators can deliver not only security but also actionable insights that create RMR opportunities. This session explores how modern video platforms unlock data that enhances operations, drives ROI, and opens new revenue streams. Learn how to position and package video intelligence as both a security solution and an operational tool. From retail to education, office buildings, to warehouses and more, discover where security meets strategy.
The ESA team is excited to see you at this event. Beyond Security: Unlocking the Value of Video Intelligence
In this session, you’ll learn to: Position video intelligence as both a security asset and an operational tool that drives ROI. Identify new revenue opportunities. Implement a plan for increasing RMR through AI-driven video analytics. Deliver tailored solutions across diverse sectors including commercial, education, and industrial facilities. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKMonitoringMonitoring is the heartbeat of electronic security and life safety systems—and a powerful driver of recurring revenue and customer loyalty. This track is designed for integrators who want to maximize profitability, drive innovation, and deliver greater customer value from their monitoring services, whether in-house or through a third-party provider.
This Track is sponsored by:

Stacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and Retention
2026-06-02 09:35 - 10:50 (Asia/Dubai)
EXECUTIVE LEADERSHIPStacking Value: Building Good, Better, Best Subscription Packages that Boost RMR and RetentionThis advanced session will explore beyond traditional RMR (recurring monthly revenue) offerings to workshop “Good, Better, Best” subscription packages that not only drive higher RMR but also increase customer satisfaction and retention.
You’ll learn how to bundle services — that you may already be offering free — into tiered offerings that appeal to different buyer personas. We’ll cover package naming, upsell tactics, and how to present your offerings in a way that builds trust and long-term loyalty.
Whether you’re starting from scratch or looking to revamp your existing packages, this session will give you actionable tools to turn one-time customers into long-term subscribers—and elevate your bottom line.
The ESA team is excited to see you at this event.
In this session, you’ll learn to: Package design principles for bundling services into compelling tiers. Naming strategies and upsell tactics that resonate with different buyer personas. Presentation techniques that build trust and drive long-term retention. Tools and Resources: Service inventory worksheets. Good, better, best templates for subscription levels. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS COURSE.Do You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption, fostering innovation, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship, mergers and acquisitions, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape.
Sponsor this Event!Become a Sponsor for ESX Today!

The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor
2026-06-02 11:00 - 12:15 (Asia/Dubai)
SALES & MARKETINGThe Power of Being Proactive: Engage, Educate and Upsell as a Trusted AdvisorAttendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth. This session explores how to position your company and your team as trusted advisors, not just service providers. Learn how to anticipate customer needs before they arise, turn every service interaction into an opportunity to add value, and use education—not pressure—to drive upselling. Checking in with key customers is an art. Attendees will leave with a roadmap for shifting their sales teams toward proactive communication, stronger customer relationships, and meaningful revenue and RMR growth.
The ESA team is excited to see you at this event. The Power of Being Proactive: Engage, Educate and Upsell as a Trusted Advisor
In this session, you’ll learn: How to shift your team from selling to meet their own goals to proactive advising. Key triggers and touchpoints that signal upsell opportunities. How to structure customer check-ins that uncover hidden needs. Methods to educate customers on new solutions without feeling pushy. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKSales & Marketing
From mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).

This Track is sponsored by:

Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins
2026-06-02 11:00 - 12:15 (Asia/Dubai)
FIELD OPERATIONSCoaching Technicians to Sell: Turning Customer Interactions into Sales WinsTechnicians are natural problem-solvers with unique access to customers at critical moments. With the right coaching, they can also become powerful drivers of revenue and loyalty. This session shows managers how to train technicians to identify upsell opportunities, confidently present add-on solutions, and turn every customer interaction into a growth opportunity. We’ll also explore simple ways to encourage Google reviews and design incentive programs that motivate without distracting. Walk away with practical tools to empower your field team to not only fix problems but also fuel sales and strengthen customer loyalty.
The ESA team is excited to see you at this event. OP.2 Coaching Technicians to Sell: Turning Customer Interactions into Sales Wins
In this session, you’ll learn to: Train technicians to recognize and present upsell opportunities during service calls. Build confidence in your team to recommend solutions that benefit customers. How to implement effective marketing strategies to promote video monitoring Design incentive programs that drive results without creating distractions. Leverage customer interactions to boost reviews and strengthen long-term loyalty. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKField OperationsLearn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving.
This Track is sponsored by:

Raising Rates…JUST DO IT!
2026-06-02 11:00 - 12:15 (Asia/Dubai)
MANAGEMENTRaising Rates…JUST DO IT! Too many companies avoid raising rates out of fear—but the longer you wait, the more your margins erode. Rate increases aren’t just about survival; they’re about reinforcing the value of your services, whether in labor or RMR.This session walks you through the practical steps of implementing rate adjustments: when and how to raise them, how to communicate changes to customers, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call, you’ll see how regular increases can strengthen your business without losing credibility. Walk away with the confidence and tools to raise rates the right way—and make it part of your company culture.
The ESA team is excited to see you at this event. Raising Rates…JUST DO IT!
In this session, you’ll learn to: Execute a rate increase process that protect margins and reinforce your value. Communicate pricing changes effectively to customers and manage pushback. Use simple math and real-world examples to show the impact of regular adjustments. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITS:Do You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.
Sponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE

An AI Implementation Playbook for Security Leaders
2026-06-02 11:00 - 12:15 (Asia/Dubai)
EXECUTIVE LEADERSHIPAn AI Implementation Playbook for Security Leaders This hands-on strategy session will guide leaders in creating a powerful partnership between their talent and AI tools. We will use interactive frameworks to identify high-impact AI opportunities across core business functions—including HR, finance, operations, sales, and marketing — with a focus on streamlining processes, enhancing talent retention, and driving competitive advantage.
The ESA team is excited to see you at this event.
In this session, executives will walk away with: A framework for pinpointing and prioritizing high-value AI projects. A firm understanding for the tactical business use cases for AI. Tools and Resources: A checklist for evaluating AI tools to ensure measurable ROI. A strategic roadmap for launching their first successful pilot project. An ESX Executive Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE PASS TO ACCESS THIS COURSE.Do You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKExecutive LeadershipExplore advanced leadership topics such as navigating industry disruption, fostering innovation, and building resilient business models that adapt to changing market demands. Gain insights into financial stewardship, mergers and acquisitions, and optimizing organizational structure for growth. Learn how to cultivate a strong culture that attracts top talent and earns customer loyalty in an increasingly competitive landscape.
Sponsor this Event!Become a Sponsor for ESX Today!

Opening Keynote Luncheon
2026-06-02 12:30 - 13:45 UTC | Grand Ballroom
Keynote LuncheonThe Curiosity AdvantageHow the Best Leaders Stay Competitive, Profitable, & Future-ReadyThe electronic security industry isn’t slowing down—and neither are your customers, competitors, or operating costs.
Today, you are expected to grow recurring revenue, adopt new technology, retain talent, and differentiate in an increasingly crowded market—often with fewer people and tighter margins. You don’t need an innovation department to succeed, but you do need a better way to see what others are missing.
In this high-energy, business-focused keynote, bestselling author Diana Kander shows how curiosity becomes a competitive advantage for security integrators who want to grow smarter—not riskier. Based on The Curiosity Muscle, this session delivers practical tools leaders can use immediately to uncover blind spots, challenge outdated assumptions, and identify new opportunities hiding inside their existing business.
This is not theory or “blue-sky” innovation. It’s about asking better questions—of your customers, your team, and your operations—to drive differentiation, efficiency, and sustainable growth.
Attendees will leave ESX thinking differently about their business, spotting opportunities faster, and leading teams that adapt before they’re forced to.
About This Speaker
How To Turn Yourself and Your Organization into an Innovation Machine.Diana Kander is an innovation nerd – she spent the first decade of her career as an entrepreneur, launching 10 companies in 10 years, while selling millions of dollars of products and services.
She spent the next decade coaching innovators inside large organizations; at one point she served as the innovation coach for the executive team of a $100 million dollar project.

Video Link goes in section ( it should be 1920×800 px )Key Takeaways:Turn curiosity into a business discipline that keeps your company competitiveAvoid the “expert trap” that causes companies to miss opportunities Ask better customer-focused questions that lead to stronger positioningBuild a culture of practical innovation that delivers resultsTrue creative work exists in the gap between what you have and what you think you need. The ESX Keynote Luncheon will provide the tools your team needs to become more innovative.
The 2026 Sara Jackson Award Winner Will Be PresentedThe Sara E. Jackson Memorial Award, which honors the memory of the 1950-51 ESA President, recognizes an ESA volunteer who has exhibited exceptional leadership skills on an ESA committee, task force or board.
The award is graciously sponsored by Telguard, ESA’s exclusive Platinum Executive Strategic Partner.
About this Speaker
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
Talking Point 1Played 21 seasons in Major League Baseball (1988–2009), spending all but his final year with the Atlanta Braves.
ESX Opening Keynote Luncheon
The 2026 ESX Keynote Luncheon is held on the ESX Main Stage. Come here for inspiration, motivation, and networking with like-minded electronic security and life safety peers. Just steps away from the expo floor, this interactive session will reveal tactics for motivating a more productive team. Access to this luncheon is included with Executive, Deluxe, and Expo Plus passes. Register five or more people and receive 10% off, or register 10 or more people and receive 20% off. Secure your spot today and take advantage of these savings.
This event is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

ESX Expo Day 1
2026-06-02 14:00 - 18:00 UTC | Hall AB
Expo Open!Be there as the ESX 2026 Expo Floor officially opens, kicking off an unparalleled showcase of innovation and opportunity! Join fellow security and life safety professionals as the ribbon is cut, unveiling the industry’s latest technologies, services, and solutions. Explore state-of-the-art exhibits, engage directly with leading suppliers, and discover game-changing tools to take your business to the next level. This is more than just an expo—it’s a launchpad for ideas, networking, and growth. Don’t miss this exciting moment that sets the tone for a dynamic week ahead!

This Event is sponsored by:

Sponsor This Event!Become a Sponsor for ESX Today!

TechVision Award Presentation
2026-06-02 14:15 - 14:30 UTC | ESA Central Booth
TechVision Award PresentationThe TechVision Challenge Winner and Runner Up will be announced at ESA Central on the Expo Floor on Tuesday, June 2.
The Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!

This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Executive Management Professionals (EMP) Meeting
2026-06-02 15:00 - 16:00 UTC | Green Room A
Executive Management Professionals (EMP) MeetingESA Executive Management Professionals (EMP) is the leading community in the industry for individuals charged with the strategic and financial leadership of security integration organizations. The EMP group tackles issues such as company valuation, financing, business model development, mergers and acquisitions, human capital development, executive leadership and change management.

PUB LOCATIONSSTOP 1:
7:00 – 8:00PM
Mesa Mezcal

400 W Las Colinas Blvd., Irving, TX 75039

(located in the lower level of the Westin)
STOP 2:
8:00PM – 9:00PM
Jaxon Texas Kitchen & Pistil Cocktail Lounge

340 W Las Colinas Blvd. #220, Irving, TX 75039

STOP 3:
9:00PM – TBA
Reservoir at Toyota Music Factory

330 W Las Colinas Blvd, Irving, TX 75039

Are you a security industry executive committed to your professional and personal development? ESA Members who are energized to share strategies, business models, challenges and solutions with industry peers are welcome to apply for this idea exchange and networking group.
Don’t miss this invaluable opportunity to exchange ideas and best practices with peers who share your commitment to advancing the industry.
This Event is sponsored by:

Sponsor This Event!Become a Sponsor for ESX Today!

SIAC Awards Reception
2026-06-02 17:00 - 18:00 UTC | Grand Ballroom
In Honor of Those Advancing the IndustryCelebrate excellence in the security industry at the 2026 SIAC Awards Reception Presentation. This event honors individuals and organizations advancing alarm management and strengthening industry partnerships with public safety.

PUB LOCATIONSSTOP 1:
7:00 – 8:00PM
Mesa Mezcal

400 W Las Colinas Blvd., Irving, TX 75039

(located in the lower level of the Westin)
STOP 2:
8:00PM – 9:00PM
Jaxon Texas Kitchen & Pistil Cocktail Lounge

340 W Las Colinas Blvd. #220, Irving, TX 75039

STOP 3:
9:00PM – TBA
Reservoir at Toyota Music Factory

330 W Las Colinas Blvd, Irving, TX 75039

Enjoy delicious hors d’oeuvres and beverages while networking with industry peers at the 2026 SIAC Awards Reception. Join us to recognize this year’s award recipients and connect with leaders shaping the future of security and alarm management. Don’t miss this inspiring and celebratory ESX gathering!
This Track is sponsored by:Sponsor This Event!Become a Sponsor for ESX Today!

Expo Block Party: Texas State Fair
2026-06-02 17:00 - 18:00 UTC | Hall AB
Texas State Fair ExperienceStep right up for the ESX 2026 Expo Block Party — a Texas State Fair–themed celebration right on the expo floor. Join us on Tuesday as we bring big flavors, bright lights, and fairground fun to wrap up the day with energy and excitement. Mingle with fellow attendees, enjoy themed bites and activities, and explore each corner of the party as you experience a taste of Texas.
EXPO STOPSCORNER 1:
Fried Everything

Indulge in the over-the-top favorites that make the Texas State Fair famous. From crispy classics to creative fried surprises, this corner delivers all the indulgence you’d expect.

CORNER 2:
Bucking Bronco

Embrace your adventurous side with rodeo-style entertainment and interactive activities that bring a little wild Texas spirit to the show floor.

CORNER 3:
Midway Classics

Take a stroll through nostalgic, carnival-inspired treats and timeless fair snacks. It’s the perfect stop for those who love the fun, familiar flavors of the midway.

CORNER 4:
Big Tex

Celebrate bold flavors and Texas-sized pride with hearty tastes and vibrant experiences inspired by the fair’s most iconic symbol.

With great food, lively entertainment, and plenty of opportunities to connect, the Expo Block Party brings the magic of the Texas State Fair straight to ESX — creating an evening you won’t want to miss!
This Track is sponsored by:Sponsor an Expo Corner!Become a Sponsor for ESX Today!

Pub Crawl
2026-06-02 19:00 - 22:00 UTC
Casual Fun with Industry Friends.Savor the local Texas nightlife with industry friends this coming June! The ESX Pub Crawl is an exciting opportunity to share experiences, catch up with friends, and make new ones in a casual atmosphere.

PUB LOCATIONSSTOP 1:
7:00 – 8:00PM
Mesa Mezcal

400 W Las Colinas Blvd., Irving, TX 75039

(located in the lower level of the Westin)
STOP 2:
8:00PM – 9:00PM
Bar Louie

360 W Las Colinas Blvd Ste 100, Irving, Tx 75039

STOP 3:
9:00PM – ???
Reservoir at Toyota Music Factory

330 W Las Colinas Blvd, Irving, TX 75039

The ESX Pub Crawl is a great casual way to interact with other professionals in the electronic security and life safety industry. This is where work meets play and industry friendships are formed. The Pub Crawl is open to all pass holders. Register here.
The ESX Electronic Security Expo is a meaningful event open exclusively to the pro-installer and integrator and is designed to allow passionate professionals the ability to learn more, share more and interact more. Stop settling for quick, unmeaningful badge scans and celebrate what the power of a focused event can do for your growth. ESX delivers an experience with a higher level of collaboration and thoughtful conversations among peers.
See you there!
This Track is sponsored by:Sponsor Stop 1!Become a Sponsor for ESX Today!

Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads
2026-06-03 09:00 - 10:15 (Asia/Dubai)
SALES & MARKETINGReferral Engine: Training Your Sales and Marketing Teams to Drive Warmer LeadsReferrals are the highest-converting, lowest-cost leads you’ll ever get—yet too many companies leave them to chance. In this session, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company, design customer experiences worth talking about, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help your team build lasting referral habits—and deliver measurable sales results.
The ESA team is excited to see you at this session in 2026.
In this session, you’ll learn: Techniques that make asking for referrals natural and comfortable. How to identify top referral sources and optimal timing. Strategies to create experiences that generate organic word-of-mouth. A systematic process for consistent, predictable referral flow. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams, leverage data-driven marketing, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).
This Track is sponsored by:

Code Red: Navigating the Latest Fire System Regulations
2026-06-03 09:00 - 10:15 (Asia/Dubai)
FIELD OPERATIONS Code Red: Navigating the Latest Fire System Regulations You’ve mastered standard installations and built a solid client base. Now new fire codes are reshaping how we install and service systems – creating both challenges and opportunities for prepared integrators. This session breaks down the latest NFPA changes and emerging compliance requirements that directly impact your business. Learn how regulatory changes create new recurring revenue (RMR) through enhanced maintenance requirements and compliance services. We’ll cover new standards, complex code interpretations, and how to position yourself in the business of life safety. Discover how to turn regulatory complexity into competitive advantage, commanding premium rates for expertise others lack. Walk away with strategies for building a profitable compliance-focused service division.
The ESA team is excited to see you at this event. Code Red: Navigating the Latest Fire System Regulations
In this session, you’ll learn to: Navigate recent NFPA changes and new compliance requirements. Convert regulatory demands into recurring revenue opportunities. Command premium rates by positioning yourself as the compliance expert. Build a profitable service division focused on life safety standards. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKField OperationsLearn how to streamline scheduling, optimize dispatching, and manage inventory and fleets to maximize technician productivity and profitability. Gain insights into best practices for job costing, quality control, and workforce development. Discover how to leverage technology and data to gain real-time visibility into field activities, enabling smarter decisions and proactive problem-solving.
This Track is sponsored by:

Keep Your People, Keep Your Customers
2026-06-03 09:00 - 10:15 (Asia/Dubai)
MANAGEMENTKeep Your People, Keep Your CustomersCustomer retention fuels revenue—but without retaining top talent, customer service and growth suffer. In today’s competitive labor market, employees have choices, and companies that don’t prioritize retention risk losing their best people to competitors. This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged, motivated, and loyal. Learn practical strategies for recognition, career development, compensation, and communication that strengthen your team while protecting customer relationships.
The ESA team is excited to see you at this event. Keep Your People, Keep Your Customers
In this session, you’ll learn to: Connect employee retention to customer satisfaction and business growth. Build a culture that keeps top performers engaged, motivated, and loyal. Apply proven strategies for recognition, development, and communication to strengthen your team. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions.
REGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE
THIS COURSE IS ELIGIBLE FOR CEU CREDITSDo You Want to Be a Presenter?Apply TodayESX EDUCATION TRACKManagementLearn to implement and manage key performance indicators that help to streamline processes and improve top and bottom line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business.
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