BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ESX - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:ESX X-ORIGINAL-URL:https://esxweb.com X-WR-CALDESC:Events for ESX REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Dubai BEGIN:STANDARD TZOFFSETFROM:+0400 TZOFFSETTO:+0400 TZNAME:+04 DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260602T093500 DTEND;TZID=Asia/Dubai:20260602T105000 DTSTAMP:20260407T171922 CREATED:20260108T201538Z LAST-MODIFIED:20260407T164616Z UID:10000136-1780392900-1780397400@esxweb.com SUMMARY:Expanding RMR: Profitable Services You’re Overlooking DESCRIPTION:MANAGEMENTExpanding RMR: Profitable Services You’re OverlookingAre you leaving money on the table by offering recurring services at no cost? This session highlights often-overlooked opportunities to increase RMR\, such as enhanced monitoring\, proactive maintenance\, premium support\, and data analytics. Learn how to evaluate and package these high-value services\, and walk away with proven strategies for packaging\, positioning\, and delivering that maximize profitability while meeting the evolving expectations of your customers. \nThe ESA team is excited to see you at this event. Expanding RMR: Profitable Services You’re Overlooking \nIn this session\, you’ll learn to: Turn undervalued or “free” services into recurring revenue streams. Package and position premium service tiers that drive loyalty and long-term value. Use data and analytics to differentiate your services and strengthen customer relationships. Apply proven pricing methodologies and delivery strategies to maximize profitability and customer satisfaction. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Melissa BrinkmanCEO of Custom Alarm \n \n \n \n \n \n \n \n \n John LoudPresident of LOUD Security \n \n \n \n \n \n \n \n \n Jeremy BatesVice President of Pye-Barker Fire & SafetyModerator \n \n \n \n \n \n \n \n \n Scott ElkinsCEO of Zeus Fire and SecurityESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/expanding-rmr-profitable-services-youre-overlooking/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260602T110000 DTEND;TZID=Asia/Dubai:20260602T121500 DTSTAMP:20260407T171922 CREATED:20260108T202110Z LAST-MODIFIED:20260407T164625Z UID:10000137-1780398000-1780402500@esxweb.com SUMMARY:Raising Rates…JUST DO IT! DESCRIPTION:MANAGEMENTRaising Rates…JUST DO IT! Too many companies avoid raising rates out of fear—but the longer you wait\, the more your margins erode. Rate increases aren’t just about survival; they’re about reinforcing the value of your services\, whether in labor or RMR.This session walks you through the practical steps of implementing rate adjustments: when and how to raise them\, how to communicate changes to customers\, and how to manage the tough calls when they come in. Using simple math examples and even a live mock call\, you’ll see how regular increases can strengthen your business without losing credibility. Walk away with the confidence and tools to raise rates the right way—and make it part of your company culture.  \nThe ESA team is excited to see you at this event. Raising Rates…JUST DO IT!  \nIn this session\, you’ll learn to: Execute a rate increase process that protect margins and reinforce your value. Communicate pricing changes effectively to customers and manage pushback. Use simple math and real-world examples to show the impact of regular adjustments. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n ESX-Speakers-Rob Bado\n \n \n Rob BadoVice President of Sales and Marketing at Post Alarm Systems \n \n \n \n \n \n \n \n \n Will FleenorPresident at Fleenor SecurityModerator \n \n \n \n \n \n \n \n \n Spencer RogersSenior Vice President of Barnes AssociatesESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/raising-ratesjust-do-it/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management_Badge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T090000 DTEND;TZID=Asia/Dubai:20260603T101500 DTSTAMP:20260407T171922 CREATED:20260108T203400Z LAST-MODIFIED:20260407T164707Z UID:10000138-1780477200-1780481700@esxweb.com SUMMARY:Keep Your People\, Keep Your Customers DESCRIPTION:MANAGEMENTKeep Your People\, Keep Your CustomersCustomer retention fuels revenue—but without retaining top talent\, customer service and growth suffer. In today’s competitive labor market\, employees have choices\, and companies that don’t prioritize retention risk losing their best people to competitors. This session explores why talent retention is just as critical as customer retention and how to build a culture that keeps employees engaged\, motivated\, and loyal. Learn practical strategies for recognition\, career development\, compensation\, and communication that strengthen your team while protecting customer relationships. \nThe ESA team is excited to see you at this event. Keep Your People\, Keep Your Customers \nIn this session\, you’ll learn to: Connect employee retention to customer satisfaction and business growth. Build a culture that keeps top performers engaged\, motivated\, and loyal. Apply proven strategies for recognition\, development\, and communication to strengthen your team. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Kirk MacDowellPresident of MacGuard Security Advisors Inc. \n \n \n \n \n \n \n \n \n Joshua DavisVice President of Security Central\, Inc. \n \n \n \n \n \n \n \n \n John SmithOperations Manager at Fleenor Security \n \n \n \n \n \n \n \n \n Marvin SmithPresident of Orlando Emergency SignalESX EDUCATION TRACKManagementLearn to implement and manage key performance indicators that help to streamline processes and improve top and bottom line results. Find ways to build a strong culture that helps you drive transformational leadership and change throughout the organization. Examine emerging trends and leading-edge technologies that will excite your customers’ changing demands and open new markets to evolve your business. \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/keep-your-people-keep-your-customers/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260603T151500 DTEND;TZID=Asia/Dubai:20260603T163000 DTSTAMP:20260407T171922 CREATED:20260108T210520Z LAST-MODIFIED:20260407T164713Z UID:10000139-1780499700-1780504200@esxweb.com SUMMARY:In the Line of Fire: Smart Strategies for Diversification DESCRIPTION:MANAGEMENTIn the Line of Fire: Smart Strategies for DiversificationOpportunities to diversify—whether in fire alarms\, fire extinguishers\, or other emerging markets—can be enticing. But moving into a new line of business too early\, or without the right foundation\, risks stretching resources thin and weakening your core operations.This session shows you how to evaluate the right timing\, talent\, and investment needed before adding fire services to your portfolio. Learn how to gauge whether your team is prepared to deliver without compromising performance in your current offerings. Walk away with a clear framework for making disciplined\, informed decisions about when and how to expand into fire. \nThe ESA team is excited to see you at this event. In the Line of Fire: Smart Strategies for Diversification \nIn this session\, you’ll learn to: Evaluate when and how to expand into fire or other complementary markets. Assess your team’s readiness\, resources\, and capabilities before diversifying. Determine the right timing\, talent\, and investment needed for successful expansion. Apply a disciplined framework to grow strategically without weakening your core business. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Peter GoldringPresident of Goldring Protection \n \n \n \n \n \n \n \n \n Gregory R. BreyerVice President of Design and Compliance at Zeus Fire & Security \n \n \n \n \n \n \n \n \n Daniel MorrinSupervisor at NECCO Security Co. Inc.ESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/in-the-line-of-fire-smart-strategies-for-diversification/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management_FireBadge.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T084500 DTEND;TZID=Asia/Dubai:20260604T100000 DTSTAMP:20260407T171922 CREATED:20260108T211022Z LAST-MODIFIED:20260407T164800Z UID:10000140-1780562700-1780567200@esxweb.com SUMMARY:Why Margins Slip—and How to Stop the Attrition Spiral DESCRIPTION:MANAGEMENTWhy Margins Slip—and How to Stop the Attrition SpiralShrinking margins and rising attrition are two of the toughest challenges facing security companies today. Margins erode when pricing\, labor utilization\, and overhead aren’t carefully managed—and when profitability slips\, it limits reinvestment and growth. Attrition\, meanwhile\, is fueled by economic pressures\, disengaged employees and customer-driven factors — risks that rise when margins are tight.This session addresses both sides of the equation: why margins are harder to maintain in today’s market\, how to identify and stop margin leaks\, and how to manage retention by keeping employees engaged and customers loyal. Walk away with tools to strengthen profitability and strategies to reduce attrition—so your business stays healthy on both fronts.  \nThe ESA team is excited to see you at this event. Why Margins Slip—and How to Stop the Attrition Spiral \nIn this session\, you’ll learn to: Identify the leading causes of margin erosion and pinpoint where profits are leaking. Strengthen pricing\, labor utilization\, and overhead management to protect profitability. Address the connection between tight margins\, employee disengagement\, and customer attrition. Implement strategies that boost retention and sustain long-term business health. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n Julie BeaverCEO of Security Systems of America (SSA) \n \n \n \n \n \n \n \n \n Mike ProudfitCEO of Titan Alarm & FireModerator \n \n \n \n \n \n \n \n \n Spencer RogersPartner at Barnes AssociatesESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/why-margins-slip-and-how-to-stop-the-attrition-spiral/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Dubai:20260604T101500 DTEND;TZID=Asia/Dubai:20260604T113000 DTSTAMP:20260407T171922 CREATED:20260108T211852Z LAST-MODIFIED:20260407T164805Z UID:10000141-1780568100-1780572600@esxweb.com SUMMARY:The New Workplace: Aligning Remote\, Office\, and Field Teams DESCRIPTION:MANAGEMENTThe New Workplace: Aligning Remote\, Office\, and Field TeamsRemote and hybrid work models have reshaped how security companies manage their workforce—but they also bring hidden costs\, compliance risks\, and cultural trade-offs. From deciding when (and how often) employees should be in the office to navigating insurance and tax implications for technicians who take company vehicles home\, leaders face complex choices. This session examines the operational\, financial\, and people-related factors of hybrid and remote work\, offering practical guidance to balance flexibility with accountability. Walk away with insights on structuring a workforce model that supports your employees\, safeguards your business\, and drives long-term efficiency.  \nThe ESA team is excited to see you at this event. The New Workplace: Aligning Remote\, Office\, and Field Teams \nIn this session\, you’ll learn to: Balance flexibility\, accountability\, and culture across remote\, office\, and field teams. Navigate compliance\, insurance\, and tax considerations in hybrid work models. Evaluate the financial and operational impacts of remote and on-site policies. Design a workforce structure that supports employees and drives long-term efficiency. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n \n \n \n \n \n \n \n \n April ChastainVP Internal Operations & Merger Implementation at Owen Security Solutions \n \n \n \n \n \n ESX-Speakers-Rob Bado\n \n \n Rob BadoVice President of Sales and Marketing at Post Alarm SystemsModerator \n \n \n \n \n \n \n \n \n Kirk MacDowellPresident of MacGuard Security Advisors Inc.ESX EDUCATION TRACKManagementLearn how to navigate the complexities of managing hybrid teams and remote teams while maintaining culture and productivity. Gain insights on crisis leadership and when to step up decisively “beyond security” to protect both your business and customers. Get practical guidance on raising rates without losing customers and discover proven strategies to break the cycle of margin erosion.  \nSponsor This ESX Education Track! Showcase Your Product or Service with Engaged Security Pros! LEARN MORE URL:https://esxweb.com/event/the-new-workplace-aligning-remote-office-and-field-teams/ CATEGORIES:Education Sessions ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_Management.png END:VEVENT END:VCALENDAR