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DTSTART;TZID=Asia/Dubai:20260603T090000
DTEND;TZID=Asia/Dubai:20260603T101500
DTSTAMP:20260430T135501
CREATED:20260106T231137Z
LAST-MODIFIED:20260428T164522Z
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SUMMARY:Referral Engine: Training Your Sales and Marketing Teams to Drive Warmer Leads
DESCRIPTION:SALES & MARKETINGReferral Engine: Training Your Sales and Marketing Teams to Drive Warmer LeadsReferrals are the highest-converting\, lowest-cost leads you’ll ever get—yet too many companies leave them to chance. In this session\, learn how to train your sales and marketing teams to confidently ask for referrals without sounding pushy or awkward. We’ll explore how to build a referral culture across your company\, design customer experiences worth talking about\, and create simple processes and messaging that generate steady streams of high-quality leads. You’ll leave with practical tools to help your team build lasting referral habits—and deliver measurable sales results.  \nThe ESA team is excited to see you at this session in 2026. \nIn this session\, you’ll learn: Techniques that make asking for referrals natural and comfortable. How to identify top referral sources and optimal timing. Strategies to create experiences that generate organic word-of-mouth. A systematic process for consistent\, predictable referral flow. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					Michael AlfanoPresident & CEO at GreensiteModerator \n					\n					\n					\n						\n							\n								ESX-Speakers-Audrey-Pierson\n							\n						\n					Audrey PiersonSenior Account Executive at WeSuite \nESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by:
URL:https://esxweb.com/event/referral-engine-training-your-sales-and-marketing-teams-to-drive-warmer-leads/
CATEGORIES:Education Sessions
ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png
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DTSTART;TZID=Asia/Dubai:20260603T151500
DTEND;TZID=Asia/Dubai:20260603T163000
DTSTAMP:20260430T135501
CREATED:20260106T232231Z
LAST-MODIFIED:20260423T031215Z
UID:10000127-1780499700-1780504200@esxweb.com
SUMMARY:AI as Your Sales Sidekick: How and When to Use It for Maximum Impact
DESCRIPTION:SALES & MARKETINGAI as Your Sales Sidekick: How and When to Use It for Maximum ImpactArtificial Intelligence (AI) isn’t here to replace salespeople—it’s here to help them excel. In this session\, you’ll learn how to harness AI as a powerful assistant throughout the sales cycle from prospecting to closing. We’ll cover when to lean on AI for research\, personalization\, and forecasting—and when to step in with the human connection that builds trust and closes deals. \nThe ESA team is excited to see you at this event. \nIn this session\, you’ll learn: AI tools and techniques that save time on research\, lead qualification\, and follow-up. How to leverage AI for smarter forecasting and pipeline management. The critical moments where human touch outperforms automation—and how to balance both for maximum results. An ESX Executive Pass or Deluxe Pass is required to gain access to this and all best-practice sharing sessions. \nREGISTER FOR AN EXECUTIVE OR DELUXE PASS TO ACCESS THIS COURSE.See all CEU credits available for attending ESX 2026 education sessions. MORE \nTHIS COURSE IS ELIGIBLE FOR CEU CREDITSPresenters \n					\n					\n					\n						\n							\n								\n							\n						\n					John ArmstrongVice President – Outside Sales at AMAROK \n					\n					\n					\n						\n							\n								\n							\n						\n					Kathy SizemoreCEO – A-Bell Alarms \n					\n					\n					\n						\n							\n								\n							\n						\n					Don MorrowFounder & CEO – HighlandTechModerator \n					\n					\n					\n						\n							\n								\n							\n						\n					Chris PetersonFounder & President of Vector Firm \nESX EDUCATION TRACKSales & MarketingFrom mastering digital marketing and local SEO to building referral programs and delivering compelling sales presentations\, you’ll gain practical tools and proven strategies tailored specifically for security/fire integrators and dealers. Learn how to empower your sales teams\, leverage data-driven marketing\, and create seamless customer journeys that drive both new business and recurring monthly revenue (RMR).  \nThis Track is sponsored by:
URL:https://esxweb.com/event/ai-as-your-sales-sidekick-how-and-when-to-use-it-for-maximum-impact/
CATEGORIES:Education Sessions
ATTACH;FMTTYPE=image/png:https://esxweb.com/wp-content/uploads/2026/01/Edu_SalesMarketing.png
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