The question is, how many of those customers don’t remain for the long term and why do they leave? For your security business to thrive, your top priority should be focused on retaining customers.

Mobile PERS (mPERS) has opened up the market, allowing us to GPS track an individual — meaning keeping up with children, lone workers, and creating a vast more sophisticated Telehealth opportunity.

With technology moving at a rapid pace, security professionals can’t afford to rely on past assumptions and outdated playbooks to capture the attention of end users. Marketing is changing, and electronic security professionals can not only save their revenues, but grow them by learning about the most lucrative and effective forms of marketing for security companies. The best businesses are learning about new forms of digital marketing and applying new tactics to their marketing strategies.

In this session you’ll learn:

• Why the new normal isn’t so normal anymore when it comes to legacy business practices
• The latest marketing and digital tools that help you become more agile and relevant
• How to properly introduce and implement these strategies– processes and people
• The benefits of adopting new marketing and digital tools

Security solutions now extend beyond just access points in the home. This session highlights influential women security leaders sharing their insights on the shifts in business operations and business models – as well as the technology solutions required to adapt with the market.

In this session you’ll learn:

• Where market growth is coming from
• The role of technology in security monitoring and hardware/software
• The challenges of implementing tech into business operations– and how to overcome them
• The role of technology in business operations
• Balancing growth while future proofing